Vice President, Product Design & Research | Innovative Design Executive | Gen AI Design | Design & Experience Strategy | Experience Creator | Previously at Samsung, Sony, Unicorn Startup

As VP of Design at Shipt, I lead a 40-person Product Design and Research organization responsible for the end-to-end digital design ecosystem—spanning member, shopper, and partner experiences, as well as the internal tools that power them. My focus is on shaping how millions of people connect through thoughtful, human-centered design and experience strategy that drive both business growth and brand loyalty. At Shipt, my goal is to build a design-led culture of experimentation and innovation—where empathy, creativity, and business strategy come together to define the future of local commerce. My team is driving transformation through Connected Experiences that blend digital and physical touchpoints, helping Shipt and Target’s C360 ecosystem deliver seamless, differentiated experiences across the marketplace. Before joining Shipt, I served as VP of Product Design and Research at Sam’s Club (Walmart Inc.), where I built and scaled a 120-person global design organization behind award-winning experiences such as Scan & Go, Clubhouse, and the Re:Imagine Retail conference. These initiatives helped accelerate Sam’s Club’s multi-billion-dollar eCommerce growth and reshape the member experience across every touchpoint. Over the past two decades, I’ve led design and strategy initiatives across industries—consumer electronics, retail, and digital platforms—for brands like Samsung, Sony Mobile, and NOOK Media. My teams’ work has reached hundreds of millions of users worldwide, earning multiple design awards and patents in interaction design and mobile innovation. My leadership philosophy is rooted in empathy-based creative collaboration—empowering teams with permission to play and permission to fail, while maintaining an unwavering focus on user value, business outcomes, and innovation at scale. I’m passionate about connecting design, experience strategy, technology, and organizational design to create purpose-driven, AI-enabled experiences that move people and move business forward. Specialties & Keywords: Executive Design Leadership | Experience Strategy | Design Transformation | Product Design | UX & Research | Service Design | Design Thinking | Innovation Strategy | Customer Experience (CX) | Enterprise Design | Digital & Physical Experience | Brand & Experience Design | Organizational Design | Creative Collaboration | Change Leadership | Retail Innovation | Marketplace Platforms | Human-Centered Design | Generative AI & Design Ops | End-to-End Experience Creation