
Through my unique ability to cultivate successful relationships throughout the NFL, NBA, and the Premier League, as well as with Fortune 500 companies such as KPMG, AT&T, Samuel Adams, Match.com, and the LA Clippers, I have been able to significantly drive revenue through the creation of new and innovative products and brand strategies, while decreasing costs through the streamlining of processes. My creativity and experience have led to significant increases in both audience engagement through social media and revenue growth. Some of my key achievements include: ✅ Conceptualized, developed, and executed brand development for sports card product releases for 15+ annual trading card releases resulting in a total annual revenue of $40MM YOY ✅ Implemented new streamlined process of managing autograph contracts resulting in an increase in efficiency by 35% and a decrease in costs by 15% ✅ Spearheaded the creation of Kicksgiving, a 1-day thanksgiving kickball tournament that benefits the North Texas Food Bank resulting in a total of 16 teams joining the tournament in its inaugural year, leading to over $5,000 in revenue and significant donation through food can drive ✅ Produced the Lonestar SSC Corporate Sports Program, a workplace league subsidized through their respective HR departments, generating new streams of revenue and increasing total revenue by 25% I love being able to add value to a brand as a Brand Manager or Brand Director, Head of Marketing, Sponsorships & Partnerships, or Brand Strategist. With nearly 15 years in the sports industry, I would love to bring my skills to provide solutions to esports & gaming organizations, video games, music, athlete representation agencies and other emerging markets. I am interested in contacting former colleagues and managers, as well as other professionals serving as Brand Manager, VP of Partnerships, VP of Marketing, Head of Marketing and more. Feel free to contact me through this profile if you wish to connect!
alaskaair.com
lakings.com
ucsb.edu
nba.com
iheartmedia.com
paniniamerica.net
Roanoke, Virginia, United States
Director
Pulse Trading Cards
• www.linkedin.com/company/pulse-trading-cards
Aug 2023 - Mar 2025
Head of Partnerships & Brand Engagement
ARterra Labs
• www.linkedin.com/company/arterralabs
Oct 2020 - Apr 2023
Brand Manager
Panini America
• www.linkedin.com/company/panini-america
Oct 2015 - Feb 2020
Assistant Brand Manager
Panini America
• www.linkedin.com/company/panini-america
Feb 2014 - Oct 2015
Dallas/Fort Worth Area
Product Development Assistant - Basketball
Panini America
• www.linkedin.com/company/panini-america
Oct 2012 - Feb 2014
Dallas/Fort Worth Area
Business Development Manager
LoneStar Sports & Social Club
• www.linkedin.com/company/lonestar-sports-&-social-club
Aug 2011 - Oct 2012
Dallas, TX
Sports Reporter
KCSB 91.9 FM
Sep 2003 - Jun 2004