Public relations isn’t just my profession—it’s my passion. Throughout my career, I’ve had the privilege of working across diverse industries, such as CPG, retail, food and beverage, fintech, crypto, and Web3. But no matter the field, my love for crafting compelling stories, building strategic media plans, pitching unique angles, and nurturing relationships with journalists has remained constant. I find joy in creating narratives that captivate and intrigue, and this is a key aspect of my approach to public relations. As Vice President of Financial Communications at Edelman Smithfield, I help senior leaders and management teams in financial markets navigate complex challenges that shape their reputation and valuation. With over 15 years of experience, I specialize in delivering market-defining positioning, distinctive storytelling, earned media coverage, and social influence across various sectors and regions. I thrive on developing nontraditional PR strategies, particularly in fintech and emerging technologies like blockchain, crypto, and Web3, to create maximum impact and drive customer engagement. Achieving clarity, understanding the core audience, and—yes—strategically using humor are all cornerstones of my approach. To date, I’ve delivered millions in AVE and secured coverage in top-tier outlets for my clients, a testament to my ability to secure impactful media coverage. Beyond work, I’m a storyteller at heart, whether through writing, photography, or exploring new places and cuisines. My favorite adventures include trips to Australia, Thailand, Peru, Mexico, Dubai, Cape Town, and Canada. PR is what I do; connecting people and ideas is who I am. Let’s connect and create something extraordinary.