
I am an advertising/marketing and research professional with a solid background in digital marketing, telecommunications, audio, and the TV/cable industry. I have extensive experience in research, sales management, business development, attribution, ad effectiveness, and strategic planning. Currently VP of Local Research for iHeartMedia managing a team of 15. iHeart is the largest media company in the U.S. with a monthly reach of 93% of the population, more than Google or Facebook. We activate on multiple platforms including radio, podcasting, digital display, OTT, streaming audio, programmatic and social media. The teams' work helps local, regional and national clients deliver on KPI's, and optimize campaigns through attribution, analytics, and custom studies. Previously working on Advanced Advertising at Allant, a leading provider of advanced TV advertising software, data products, and analysis. Clients include MVPDs, network programmers, advertisers, and marketers. My specific responsibilities included working with clients on the buy-side of the advertising marketplace with services for TV, sell advanced TV solutions to advertisers, networks, and MVPDs, and campaign measurement and analysis. I've also held the position of Director of Agency and Advertiser Sales at Rentrak. Rentrak was a global media measurement and research company serving the entertainment industry that was acquired by comScore. Prior to that, I spent ten years at the world's largest media research company, Nielsen. I am a graduate of Michigan State University, where I earned a BA in telecommunications. Specialties: • Sales & Brand lift • Product marketing • Solution selling • Market research • Direct marketing • Digital media • Media planning • Attribution • Addressable advanced TV advertising • Audience segmentation • Marketing ROI • Database marketing • Linear • VOD • Online video • Customer analytics and segmentation • Set-top-box data
iheartmedia.com
comscore.com
hearst.com
allantgroup.com
nlsn.co
katzmedia.com
Pawleys Island, South Carolina, United States
SVP Research, Measurement & Insights
iHeartMedia
• www.linkedin.com/company/iheartmedia
• Full-time
May 2025 - Present
Vice President, Research – Markets Division
iHeartMedia
• www.linkedin.com/company/iheartmedia
• Full-time
May 2021 - Jun 2025
Myrtle Beach, South Carolina, United States
Sr. Director Research MMP and Segmentation
iHeartMedia
• www.linkedin.com/company/iheartmedia
Mar 2016 - May 2021
Board Member
Oswego 308 Schools
Apr 2011 - May 2021
Oswego IL
VP Advanced Advertising
The Allant Group
• www.linkedin.com/company/the-allant-group
Sep 2014 - Nov 2015
Director Agency/Advertiser Sales
Rentrak
• www.linkedin.com/company/rentrak
Apr 2011 - Aug 2014
Director of Sales
Strategic Media Research
Sep 1997 - Oct 2000