Company Info for allantgroup.com | IcebreakerMembers
Full-service sales and marketing consultancy providing SMB to Enterprise organizations with the opportunity to increase sales and profits.
* Acquisition, increasing customer/donor value, and winning back lost customers/donors.
* Customer data integration, better and automated analytical insights, and effective campaign management execution to enable real-time, personalized communication in all digital and offline channels.
* Social, digital, data, analytics, CDP, CRM. 
I am an advertising/marketing and research professional with a solid background in digital marketing, telecommunications, audio, and the TV/cable industry. I have extensive experience in research, sales management, business development, attribution, ad effectiveness, and strategic planning.
Currently VP of Local Research for iHeartMedia managing a team of 15. iHeart is the largest media company in the U.S. with a monthly reach of 93% of the population, more than Google or Facebook. We activate on multiple platforms including radio, podcasting, digital display, OTT, streaming audio, programmatic and social media. The teams' work helps local, regional and national clients deliver on KPI's, and optimize campaigns through attribution, analytics, and custom studies.
Previously working on Advanced Advertising at Allant, a leading provider of advanced TV advertising software, data products, and analysis. Clients include MVPDs, network programmers, advertisers, and marketers. My specific responsibilities included working with clients on the buy-side of the advertising marketplace with services for TV, sell advanced TV solutions to advertisers, networks, and MVPDs, and campaign measurement and analysis.
I've also held the position of Director of Agency and Advertiser Sales at Rentrak. Rentrak was a global media measurement and research company serving the entertainment industry that was acquired by comScore. Prior to that, I spent ten years at the world's largest media research company, Nielsen.
I am a graduate of Michigan State University, where I earned a BA in telecommunications.
Specialties:
• Sales & Brand lift
• Product marketing
• Solution selling
• Market research
• Direct marketing
• Digital media
• Media planning
• Attribution
• Addressable advanced TV advertising
• Audience segmentation
• Marketing ROI
• Database marketing
• Linear
• VOD
• Online video
• Customer analytics and segmentation
• Set-top-box data 
