Digital media & marketing pioneer; leader of electronic publishing ventures, networks and startups since 1990. General manager, marketer, seller of ad tech, digital advertising, audience targeting, data solutions. Create online success with strategic product and business development, data-driven revenue and performance programs. Early & ongoing market experience with ad ops, ad exchanges (Right Media-Yahoo), predictive targeting (acerno-Akamai), audience segmentation & behavioral targeting (Tacoda-AOL); programmatic, DMP, trading desks, audience data management & sales (Ziff Davis), custom publishing; global market development. Publisher, marketer, ad director, editor of sites, magazines, books, electronic, custom publications (McGraw-Hill, Rodale, Phillips, Metrocorp) Find me at the intersection of Code, Commerce and Content.