Company Info for tacoda.com | IcebreakerMembers
Digital media & marketing pioneer; leader of electronic publishing ventures, networks and startups since 1990. General manager, marketer, seller of ad tech, digital advertising, audience targeting, data solutions.
Create online success with strategic product and business development, data-driven revenue and performance programs. Early & ongoing market experience with ad ops, ad exchanges (Right Media-Yahoo), predictive targeting (acerno-Akamai), audience segmentation & behavioral targeting (Tacoda-AOL); programmatic, DMP, trading desks, audience data management & sales (Ziff Davis), custom publishing; global market development.
Publisher, marketer, ad director, editor of sites, magazines, books, electronic, custom publications (McGraw-Hill, Rodale, Phillips, Metrocorp)
Find me at the intersection of Code, Commerce and Content. 
Strategic product leader with 20+ years of experience in ad tech, data platforms, and product development, delivering high-impact solutions that drive revenue, enhance user engagement, and align cross-functional teams. Skilled in managing complex global initiatives with a focus on scheduling, risk mitigation, and agile execution. At Yahoo, I led major initiatives on the DSP platform, transforming strategic opportunities into scalable, revenue-generating products. Passionate about innovation at the intersection of technology and business, I’m currently expanding my expertise in AI-driven platforms and emerging technologies. 
Robert Tas is a visionary growth executive helping organization lead transformation across marketing, sales and analytics. Robert has more than 25 years’ experience in marketing and operations and is a pioneer in the digital media industry. His experience spans DTC eCommerce businesses like 1800Flowers.com, Inc. where he led marketing, analytics and corporate strategy. Previous experiences include McKinsey & Co, as Partner in the sales and marketing practice. Also prior leadership roles at Pegasystems, Inc., and JP Morgan Chase & Co. (JPMC), where he led the Global Digital Marketing Group, serving the company’s wholesale and consumer businesses. Robert helped lead digital transformation across the bank with key personalization, analytics, and paid media initiatives. Previously, Robert held sales, product and marketing positions at digital media companies Tacoda Systems and 24/7 Real Media. He also founded Sportgenic, an advertising technology company, which was sold to Glam Media in 2010.
He has spoken and written about marketing issues for the ANA, MMA, MIT, The Conference Board, The CMO Club, Webit, The Economist and CMO.com. In 2015, Robert was named one of the Top 20 Greater Boston “Growth CMOs” by the AdClub and VentureBeat.
In his spare time, Robert enjoys spending time with his family, playing golf and tennis and has a keen interest in wine and sports. 
