Aimee Irwin is a results-driven executive with a successful track record leading organizations in digital media, data, and technology. Over the course of her 25-year career, she has built new businesses and completed more than $3+ billion in deal transactions. Currently, Aimee serves as Chief Strategy Officer for Experian’s Marketing Services business. In this role, she oversees strategy, corporate development, strategic partnerships and data acquisition for the company's growing marketing services business. Aimee led critical digital data and identity strategic initiatives including investments in TrueData, Place IQ (acquired by Precisely in 2022), MediaWallah, Audigent and the acquisition of Tapad. Aimee served on the Board of Place IQ and currently serves on the Board of TrueData and Audigent. Prior to joining Experian, Aimee served as Senior Vice President, Strategic Partnerships at Nielsen, where she negotiated and managed strategic data and identity partnerships for Nielsen’s media measurement and marketing effectiveness businesses. Aimee also led Strategy and Partnerships at Verve Mobile, where she developed and led Verve’s mobile application business and partnerships with hundreds of media companies. Previously, Aimee was Vice President of Strategy and Corporate Development at AOL where she led strategic planning, M&A and partnerships for AOL’s advertising business. #Experian #Data #Strategy #Advertising #CorporateDevelopment #StrategicPartnerships #Board