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Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

141 members

Contact info

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iab.com

Members

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Ajay Kapoor is a serial entrepreneur and award-winning corporate executive focused on driving transformation from startup to scaled enterprises. Proven success at delivering profitable sales growth for startup, mid, and large brands by focusing on brand-led innovation to adapt to ever-changing consumer behaviors. Consistently delivers on commitments with a record of “creating something from nothing” with entrepreneurial agility and thriving as a leader in ambiguous spaces. Currently an Executive at General Motors, where he leads Global Performance Driven Marketing reporting to the Global CMO. Encapsulated is enterprise responsibility for: • Marketing Growth Strategies & Insights • Marketing AI/ML + Adv. Analytics • Marketing Technology • Marketing Data & Operations • Consent & Privacy • Performance Marketing / Demand Gen His last two roles included: • Helen of Troy: CMO, CDO, and CXO responsibilities + GM of disruptive new-to-world healthtech startup • SharkNinja: CMO, CDO, and GM responsibilities over eComm (DTC, Pureplay, R.com) + IoT digital product ownership He spends his time as an investor and advisor to a variety of startups, was a Founding Trustee to the Awesome Foundation, functioned on the Executive Team of Startup Leadership Program, and co-founded GrowDetroit, a non-profit focused on reimagining the economic and social ecosystem of Detroit and broader middle America. Notable recognition and awards include: • World Economic Forum - Global Shaper (2013) • P&G 40 Under 40 (2019) • DBusiness 30 in their 30s (2022) • Crain's Notable Leaders in Marketing (2023) • Brand Innovators 40 Under 40 (2023) • Ad Age 40 Under 40 (2023) • Adobe Experience Maker Executive of the Year (2024)

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Accomplished marketing leader with 20+ years of experience driving growth focused marketing strategies for industry leaders including Apple, Google, Meta (Facebook), Razorfish, and TED. Over the past seven years, specialized in Web3 marketing with innovative startups including XRPLend, RWAP, ETHTrust, Shopin, Block4N6, and CryptoTax focusing on education, community building and blockchain adoption strategies. Core Expertise: • Strategy • Branding • Marketing • Content Creation/Distribution • Event Management • Data Analysis/Optimizations Passionate advocate for diversity in tech, working to expand access to AI, Web3 and crypto investing opportunities, particularly for underrepresented groups. Committed to leveraging AI and blockchain technology to create economic freedom and positive global impact. Specialties: strategy, digital strategy, marketing, marketing strategy, web3 marketing, integrated marketing, digital marketing, digital marketing strategy, online marketing, online marketing strategy, advertising, digital advertising, digital advertising strategy, online advertising, online advertising strategy, video advertising, branding, brand strategy, social media, social media strategy, social media marketing, social listening, content marketing, content creation, content distribution, content strategy, video, online video, digital video, multimedia, community management, technology, analytics, data, data analysis, partnerships, integrated digital, digital marketing initiatives, social media strategist, digital channels, digital marketing programs, digital marketing efforts, social media channels, web3, blockchain, crypto, cryptocurrency, digital assets, blockchain marketing, crypto marketing, cryptocurrency marketing, token, securitization, tokenization, fractionalization, real world assets, RWA, AI, artificial intelligence, gen AI, generative AI

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Strategic Content Pro | Digital Marketing Expert | Advertising Professor | AI Tinkerer | Creative Thinker & Storyteller

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General Partner at FirstPartyCapital | Chairman at FunnelFuel

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SVP Retail Media Analytics - Measurement Data AI - 🇨🇴

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People don't buy WHAT you sell. They buy WHY you sell it! Leesburg Lifestyle Editor Melinda Gipson has been a "brand whisperer" and social / digital media maven for more than 20 years. She's taught digital media and marketing to MBA's and been a driving force in retail and tech start-ups. A multiple award winner in advertising innovation, she is an influencer's content producer and marketing strategist. And, she's available to help you craft YOUR brand identity in print and online as part of a unified, cross-platform marketing strategy. Pierce the heart -- then the wallet! Over the course of her career, she has: * Helped small businesses compete with programs from the Small Business Growth Alliance (SBGA.com). •Led a targeted mobile ad start-up into the political and advocacy arena contributing to two Pollie awards and a Reed award; •Crafted advanced programmatic training for ad agency and publishing execs; •Revamped digital marketing and communications strategy for non-profits creating and growing multiple social brands, fundraising, launching in-bound optimized websites and community sites, and video-based iPad and iPhone apps; *Led strategic planning for a national ministry; •Monetized a nationwide tech startup showcase tour with sponsorships; •Sold $2MM+ in annual revenue and built groundbreaking new ad formats for Digiday.com, inventing creative ways for innovators to interact with senior agency, brand and publishing targets; •Created and conducted Digiday's State of the Industry Research projects for 40+ leading media companies; •Developed a national, local shopping search business, including all the marketing and sales collateral critical to success, for the nation’s largest owner of community newspapers; •Helped launch more than 250 community newspaper websites in 12 weeks, and led a team that trained local ad sales teams on winning techniques for digital advertising; •Helped found the New Media Federation of the News Media Alliance and grew membership to nearly 1000 by sharing revenue-generating digital publishing models; •Built the first ever mobile news portal in 2000 in collaboration with leading wireless newspapers.

🚀 Sebastian Yoffe

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Experience in Latam Market: Over 24 years of extensive experience in ad/mar tech and startup environments, focused on creating scalable and profitable companies. At Lotame, I expanded Latam operations, driving 5X revenue growth over 5 years. The region's share of the company's eight-figure revenue increased from 1% to 8%, now consistently exceeding yearly targets and achieving the highest growth rate for three straight years. Areas of knowledge include: • Strategy, Sales, Data, Technology, Team Building & Business Development • SAAS, Digital Marketing, Data Management, Identity Resolution, Audience Segmentation & Clean Rooms • Programmatic Advertising & Mobile Advertising

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Realtor, Licensed in Oregon and Washington

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Leading partnerships, strategy and sales for the world's most provocative brands in gaming/streaming/esports.

Randall Rothenberg

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I’m Randall Rothenberg, and I have spent much of the past 40 years helping consumer and B2B brands, media companies, advertising agencies, tech firms, governments, political parties, NGOs, and creators see - and adapt to - the waves of technology-driven change that have overwhelmed economies and restructured entire industries. For the past 16 years, as CEO and most recently as Executive Chair, I built the Interactive Advertising Bureau (IAB) into one of the most influential trade associations in the world, by helping organizations make sense of - and adapt to - the digital revolution. Among the IAB’s 750 member companies are such major platforms as Google, Meta, Microsoft, and TikTok; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, Paramount, Hearst Corp., Spotify, Verizon Media, Warner Media, LinkedIn, iHeartMedia, and Dotdash Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, AirBnB, ThirdLove, General Motors, Uber, Brooklinen, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Roku, Adobe, LiveRamp, MediaOcean, Quantcast, and Innovid. With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices. Prior to my IAB role, I was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where I oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives. At Booz Allen, I created and led or co-led groundbreaking initiatives, including the firm’s annual study on the causes and consequences of CEO succession at the world’s 2,500 largest companies; the development of its Organizational DNA and Enterprise Resilience service offerings; its research on the evolution of marketing capabilities, and many thought leader interviews.

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