CRO @ Apollo.io

Hi, I’m Adam Carr, CRO at Apollo. I joined Apollo in March 2025 to help scale one of the most widely adopted GTM platforms in the world. Today, Apollo serves over 3 million users, drives $150M+ in ARR, and supports 600,000+ businesses, from solo founders to public companies, looking to grow faster. My focus is building a modern GTM engine that blends PLG and SLG. I believe in meeting customers where they are, then layering in the revenue team at the exact moment it adds value. It’s not one or the other. It’s sequencing. It’s timing. It’s alignment. We’re turning Apollo from product-led to sales-assisted — without losing the power of self-serve. That means getting sales, product, marketing, and CS operating as one unified team. One process. One customer journey. One clear definition of success: value realized, not just deals closed.