Company Info for updater.com | IcebreakerMembers
Extensive marketing experience with companies of all sizes, but strong focus on $5MM to $50MM of revenue, with emphasis on the following aspects of go-to-market: Product/Market fit validation. ICP customer discovery & validation. Buyer group and journey discovery and confirmation. Competitive research positioning discovery. Jobs-to-be-done, positioning & messaging. People, process and tech discovery, needs, planning and implementation.
My work is predicated on understanding the business situation, and prioritizing actions based on impact vs. resource capacity & timing.
In particular, operational activities almost always involve capitally efficient growth. The vehicles for this growth revolve around properly identifying best-fit customers (ICP) and associated the problem solutions. Execution results in sustainable growth & expansion, and improved retention rates.
Full stack GTM capabilities, but focused on reducing strategy to practice through thoughtful and effective: product marketing & positioning, demand generation, and revenue operations. I believe in leading by example, and will not begin to execute on any initiatives unless we can collectively see how we will get a project over the finish line, and can manage it to a committed timeline. 
