Company Info for simplymeasured.com | IcebreakerMembers
Gaming has always been a part of my life — not just as a player, but as someone fascinated by how it brings people together. It's where culture and community collide. Over time, I saw how gaming had evolved beyond entertainment — becoming one of the most engaged media channels in the world, yet many brands still see it as uncharted territory.
I’ve spent my career at the intersection of media, entertainment, and commerce, working with some of the largest brands, IPs, and celebrities in the world to influence purchase behavior both in-store and online. As gaming grew into a dominant force, one thing became clear: brands that overlook gaming are missing one of the fastest-growing and impactful marketing opportunities today.
That realization led me to launch Hashku, a gaming advertising agency, helping brands leverage gaming as a channel for brand growth. We help brands drive attention, engagement, and commerce through gaming media, gaming content, and in-game integrations. Whether it's your first activation in the world of gaming advertising or you're scaling an existing strategy, we're here to help.
The future of advertising is playable, immersive, and seamlessly integrated into gaming experiences.
But I get it — many brands still have questions about gaming:
🎮 "Is gaming right for our audience?" Gaming isn’t niche — it’s mainstream. With 3B+ players worldwide, gaming audiences include parents, professionals, and Gen Z. Your customers are gaming.
🌍 "Where do we even start?" Gaming spans mobile, console, PC, esports, streamers/influencers, Roblox, Fortnite, Minecraft and beyond — it can feel overwhelming. That’s where Hashku comes in. We simplify the process, helping brands find the right platforms, strategies, and activations to reach the right audience.
🚨 "Is gaming brand-safe?" Absolutely. With the right strategy, gaming is as brand-safe as any premium digital channel. Hashku ensures your brand appears in curated environments with vetted publishers and strict safety controls.
Hashku helps brands navigate gaming advertising with confidence.
Let’s connect if you’re looking to drive brand growth through gaming.
You can reach me at: joel@hashku.com
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I speak at conferences and events on gaming advertising as well as emerging tech and media — helping brands navigate gaming and the future of commerce.
From Pixels to Profits: Leveraging Gaming as a Channel for Brand Growth 
As the Director of West Coast Sales at PitchBook Data, I lead a high-performing business development team that covers the North America and APAC territories. PitchBook Data is the leading resource for comprehensive data, research, and insights, spanning the global capital markets—including on companies, investors, funds, investments, exits, and people.
With nearly 15 years of experience in venture capital, private equity, private credit, business development, M&A, corporate strategy, and corporate development, I have a strong proven track record of successfully building and growing teams, driving millions of dollars in revenue, and expanding on product strategies. I am passionate about helping customers discover new opportunities, work more efficiently, and make informed decisions to help them win what's next.
I am interested in angel investing, particularly in emerging technologies, consumer tech, fintech, healthtech, SaaS, and real estate. Member of the Gold House Angel Network. Outside of work I am a coach to athletes in the Olympic sport of Taekwondo. 
