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Home - Discover | What We Do | The E.W. Scripps Company | Icebreaker

Home - Discover | What We Do | The E.W. Scripps Company

Home - Discover | What We Do | The E.W. Scripps Company

Creating a Better-Informed World. The E.W. Scripps Company believes we do well by doing good — informing and engaging the audiences we serve.

18 members

Contact info

Link

scripps.com

Members

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Sales professional with over 20 years of experience in delivering outstanding returns by building new and exciting levels of revenue performance. Talent for making rapid assessment of situational challenges and creating marketing plans. Uses strong team building skills to influence others and meet objectives on time. Proficient in MS Office, Salesforce.com, Marketron Tapscan, Qualitap, Arbitron , Nielsen, and Scarborough Data. Specialties: advertising, cold calling, contract management, customer relations, market planning, market research, meeting facilitation, microsoft office, multimedia, multimedia presentations, new business development, presentation skills, proposal writing, radio, sales, sales management, streaming media, email marketing, social media, television, syndicated and custom research, consumer insights, marketing mix modeling, segmentation, media planning, market and target analysis

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I've earned a reputation as a go-to for those seeking a sympathetic ear or sage counsel, someone who listens with sincerity and integrity. This knack has served me well in my career, whether I was embedded in human resources, supporting talent growth and development, or supporting clients as an executive career branding strategist. You might call it the gift of gab - my leaders - they have called it a unique talent for building rapport with the goal of seeing the best in people. The evolutions of my own career have played a large part in my ability to guide others in telling their professional story. Take for instance my time in journalism, which helped me develop an ability to map the full story, catapulting me into a career fulfilling the talent needs of different organizations where I always championed capable people as the #1 asset behind an organization’s success. Most recently during my time with the white glove global executive resume writing and career coaching firm Briefcase Coach, I conducted over 150+ rebranding intake sessions to help executives refine their career marketing documents to help set them apart from their competition. Some of the achievements I’ve accomplished in recent years include: ► Preparing 65+ senior-level professionals for high-stakes interviews. ► Growing a dedicated and high-performing sales team by 300% during a company’s ramp-up. ► Increasing a company’s Glassdoor score by 13%+ in just 6 months. My favorite people moments are when I end a conversation and can feel someone’s growing sense of calm - their new-found ease or excitement, rather than nerves or frustration. As an HR resource, I build rapport with hiring managers and leaders, where we strategically collaborate on how to build, grow, and fulfill the needs of their unique teams. I take pride in imparting the knowledge I have acquired over 10 years as a trusted professional in human resources, corporate recruiting, and talent transformation.

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WAVE Sports Anchor/Reporter

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I thrive on making quick and efficient decisions in fast-paced, high-stakes environments. My background as a TV news anchor and reporter means I'm great at simplifying complex information. I'm also used to meeting tight deadlines. Now, I bring use those news instincts - and an MBA from the University of Florida's prestigious Warrington College of Business - to my work at an AI startup. As Chief of Staff at RAIC Labs, I act as the eyes and ears of the CEO. Some of my duties include: - Project management of the sales pitch process to high-priority prospective clients, and marketing efforts to fill the top of the sales funnel - Owning investor communications and working with them to expand our company's network and find product-market fit - Leading internal strategy meetings to keep the various arms of our firm (tech, development, marketing, sales, etc.) aligned and working in-sync Whether it's working with our investors, keeping a channel of communication open with prospective clients, or streamlining the internal operations of our firm, I'm known for effective - and fast - results. And my news background means I attack these challenges with a different approach than most of my peers in the tech industry. Let's connect!

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I drive success by leading teams that create high-impact content and marketing strategies across commercial, television, social, event, OTT, corporate, and branded content channels. Brands achieve their goals when every member communicates with clarity and passion, and my teams know I provide the leadership needed to deliver. I push boundaries, exceed expectations, and ensure results. I’ve built a career on maximizing resources and delivering measurable success across industries, from entertainment to financial services. Tough, fair, and unafraid to share the credit, I bring a clear vision and unwavering focus to every project. Email: tom@strodel.com I started my career at Time Warner, producing interactive versions of best-selling book titles, for commercial release. I then was hired by the Jack Morton Company to build and run their New York Interactive division, where my team created groundbreaking interactive productions for Aetna, British Airways, Chase Manhattan, NBC, CNBC, Lifetime, Pfizer, Deloitte & Touche, KPMG, PaineWebber, Cushman & Wakefield, PricewaterhouseCoopers, Pharmicia & Upjohn, and more. In 2001, I ventured out on my own, founding 24fps Productions, where I’ve spent the last 20+ years overseeing, supervising, and leading the development slate, production, and post-production for commercials, corporate projects, documentaries, and prime-time network television series. • Created over 200 hours of critically-acclaimed programming as an executive producer, showrunner, and director for the Travel Channel, Discovery, National Geographic, Animal Planet, Food Network, PBS, and more. • Sold and created best-in-class commercial spots, PSAs, proof-of-concept videos, and sizzle reels with millions of impressions for the American Heart Association, AMEX, Facebook, NFL, NBA, Verizon, and many others. SKILLS: • Leadership • Program Development and Content Creation • Pitching • Producing and Project Management • Brand Creation and Development • Business Development • Branded Content • Integrated Marketing • Negotiation • Relationship Management • Goal Setting • SWOT Analysis • Fiscal Management • Coaching • Employee Training • Organizational Behavior • Diversity and Inclusiveness. Contact me at Tom@strodel.com for content creation opportunities.

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Product Leader | Consumer & Data Focused Solutions Innovator | Women in Tech Advocate

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Digital Revenue Leader | Product Marketing Management Leadership | Strategy & Revenue Growth Leader - Leading growth and change

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I'm a Digital Director and Social Media Manager with 10+ years of experience in media production, digital storytelling, and content strategy. I specialize in helping brands and teams craft compelling, data-driven content that resonates across platforms—especially in the ever-evolving social media landscape. Currently, I work with ~20 television stations across the West Coast and Midwest, helping them translate their linear TV content into high-performing digital and social media stories. From original YouTube content to platform-specific storytelling strategies, I focus on maximizing reach, engagement, and impact across all platforms. My passion lies in leading creative teams, leveraging analytics to guide decision-making, and experimenting with new formats to keep content fresh and results-focused. I believe in celebrating team wins, learning from the data, and always pushing for the next opportunity to grow audience and influence. 🔹 Social Media Strategy | 📈 Data-Driven Marketing | 🎥 Content Creation | 🤝 Team Leadership | 📱 Cross-Platform Storytelling

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Enterprise Data & Analytics, AI / ML Leadership

Robert Matthews

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Director of M&A at Rochester Midland Corporation