I'm a Digital Director and Social Media Manager with 10+ years of experience in media production, digital storytelling, and content strategy. I specialize in helping brands and teams craft compelling, data-driven content that resonates across platforms—especially in the ever-evolving social media landscape. Currently, I work with ~20 television stations across the West Coast and Midwest, helping them translate their linear TV content into high-performing digital and social media stories. From original YouTube content to platform-specific storytelling strategies, I focus on maximizing reach, engagement, and impact across all platforms. My passion lies in leading creative teams, leveraging analytics to guide decision-making, and experimenting with new formats to keep content fresh and results-focused. I believe in celebrating team wins, learning from the data, and always pushing for the next opportunity to grow audience and influence. 🔹 Social Media Strategy | 📈 Data-Driven Marketing | 🎥 Content Creation | 🤝 Team Leadership | 📱 Cross-Platform Storytelling