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Experienced in product marketing and sales enablement and passionate about collaborating with cross-functional teams to drive business success. I started as a salesperson before moving to sales enablement, where I built high-performing teams, crafted detailed training programs, and reinvented onboarding processes, significantly boosting sales efficiency.
Transitioning into product marketing, I've led initiatives that focus on value-based strategies, aligning marketing efforts with buyer needs and market demands. In my roles, I've managed cross-functional projects, developed detailed buyer personas, and refined value-based messaging to enhance market positioning. My ability to translate complex ideas into simple and compelling stories equips sales teams to more easily build value with our customers.
With expertise in strategic planning, market analysis, and team leadership, I thrive in dynamic, ambiguous environments, continuously seeking ways to align marketing initiatives with business goals and market trends. My focus on collaboration and strategic execution has consistently led to successful outcomes in both product marketing and sales enablement.
Feel free to connect if you’re interested in discussing how strategic product marketing and enablement can drive growth and success.