Company Info for contentanalyticsinc.com | IcebreakerMembers
Founder and CEO of IT'SRAPID. IT'SRAPID is the Creative Automation Solution that Pepsi, Mondelez, Instacart and hundreds of other leading brands and retailers use to build personalized content at scale. Need a better way to scale creative for Retail Media, Product Detail Pages and Sell Sheets? We can help.
Check out my podcast, Beyond The Shelf, at https://podcasts.apple.com/us/podcast/beyond-the-shelf/id1707405360 to learn more about the stories of some of the amazing E-Commerce leaders we have the privilege of partnering with.
Before It'sRapid, I was Founder and CEO of Content Analytics. We built the leading E-Commerce Content Health Scoring system in the industry, which is used by many leading retailers and tens of thousands of brands and vendors. I raised multiple rounds of venture capital and scaled the company, resulting in our successful acquisition by Syndigo / The Jordan Company, a private equity firm, in 2019.
Before that, I created the well-known Big Data Landscape, was a VC, and founded data and analytics companies with exits to HP and EMC. Prior to that, I was a Group Program Manager at Microsoft for multiple Windows releases.
I am the author of Bricks to Clicks and Big Data Bootcamp.
Specialties:
• E-Commerce Advertising
• Product Content
• Content Creation
• Product Information Management
• Digital Asset Management
• Entrepreneurship 
With over a decade of experience leading GTM initiatives and scaling customer success teams across SaaS and AI-driven platforms, I bring the strategic leadership and cross-functional alignment this role demands. I'm comfortable owning revenue and growth targets and have consistently partnered with sales, product, and innovation teams to deliver value to both customers and the business. I thrive in fast-moving, complex environments, and my background in AI, healthcare, and insuretech uniquely positions me to identify market trends, drive differentiated product strategies, and serve as a trusted voice in executive and industry settings.
Professional Qualifications and Experience
• 13 Years of E-Commerce, Insurtech, Machine Learning, Analytics, SaaS Solutions
• Early Stage Tech Start-Up
• SaaS Platform Integration
• Started Engagement/Implementation Teams
• Hyper Growth, Scale, and Exits
• Development Process Planning
• Product and Project Management
• Client Migration / Deployment
• Client Onboarding Program Implementation
• Implement KPI / Metrics Tracking
• C-Suite/Executive Relationships
• Client Relationship Management
• Product Adoption Plans
• P&L, Budgeting and Forecasting
• Strategic Planning and Analysis
• Process Optimization 
Dartmouth -> Strategy Consulting @Dean -> BizOps and Strategy @MasterClass -> Finance & BizOps @Mutiny -> RevOps @OpenAI
Partner with C-Suite in creating company strategy, implementing it, and communicating it with the board/investors.
At OpenAI - building RevOps.
At Mutiny (B2B SaaS)
First hire on the BizOps and Finance team. Built and led the team.
At MasterClass (Educational Video Content)
I reported directly to the COO for most of my time. Oversaw all things revenue, including revenue and LTV/CAC forecasting/planning, partnerships strategy, pricing strategy, and content success predictive modeling. For my last few months, I helped oversee all of performance and lifecycle marketing, following the departure of a VP.
At Dean (Strategy consulting)
Handled hiring, onboarding, training, and career development of new analysts. I managed a team of 4-6 people and worked with senior leadership to develop a strategy across multiple industries and business problems.
Dartmouth College
Studied Computer Science and Music. Magna cum laude 
