We Are Civic | Icebreaker

We Are Civic | Icebreaker

Members

•

Social Impact Executive Director & Strategic Advisor @ BPI

•

•

Senior Account Manager at Civic Entertainment Group, LLC (A Seacrest Global Group Company)

Asha Aravindakshan

•

Trisector Leader | COO | Catalyst for moving organizations forward | MIT Sloan MBA | Bestselling Author of Skills: The Common Denominator | @dcASHA

Felice Archbold

•

Global Events & Brand Engagement | Experiential Marketing

•

As a strategic content leader with over a decade of experience, I specialize in developing and executing content strategies that drive engagement and revenue growth. My work with industry giants like Ford, Deloitte, and The Federal Reserve, coupled with my success in scaling startups in Web3, AI, and FinTech, demonstrates my ability to navigate complex challenges and deliver results. I like people, products and purpose––and I work to align all three.

•

I excel at leveraging data analytics to demonstrate the value of brand partnerships. As the second employee hired into Activision Blizzard’s esports business, I have created and delivered innovative advertising, sponsorship, and event marketing programs. These have been implemented across video game franchises and professional esports leagues, and were developed in the context of a Fortune 500 company. I took advantage of my multifaceted role to hone my skills in data analytics, which has evolved into a passion and shifted my career focus to data analytics. To make my career goals a reality, I have completed multiple data analytics certificates and diplomas at NYU and General Assembly. These professional development opportunities, along with my professional experience at Activision Blizzard, have allowed me to enhance my research and data skillset. This passion extends beyond my professional life- I've noticed a positive correlation between my data analytics skills and my fantasy football results!

Jessica Gaffney (She/Her/Hers)

•

Experienced startup Co-Founder, non-profit CEO/ED and startup Investor passionate about empowering women and supporting companies in their pursuit of equitable success. Skilled in Management, Innovation Strategy, Investor Relations, Operations, Corporate Culture, Community-Building, Development/Fundraising, Event Management, and Strategic Partnerships. Devoted to being a leader and an advocate for all women.

•

Talent & Engagement, Hearst | MBA

•

I've worked in Film (DreamWorks), Publishing (Wired), PR (MSL), and Media (Universal McCann and Havas Worldwide) and led the original content development teams for several brands including: ExxonMobil, Brown Forman, BMW, MasterCard, Tag Heuer and Airbnb. The hunt for the right story is what I have built my career on. I thrive in developing creative approaches and strategy for key categories and accounts. From insight and idea, to internal and external sell through and follow through, I bring original creative content ideas and innovative partner opportunities to life through inventive thinking, storytelling, and pitch. I understand how to transform brand challenges into big ideas and have proven experience delivering client solutions in multiple formats from interactive, to social, to video, to events.