I excel at leveraging data analytics to demonstrate the value of brand partnerships. As the second employee hired into Activision Blizzard’s esports business, I have created and delivered innovative advertising, sponsorship, and event marketing programs. These have been implemented across video game franchises and professional esports leagues, and were developed in the context of a Fortune 500 company. I took advantage of my multifaceted role to hone my skills in data analytics, which has evolved into a passion and shifted my career focus to data analytics. To make my career goals a reality, I have completed multiple data analytics certificates and diplomas at NYU and General Assembly. These professional development opportunities, along with my professional experience at Activision Blizzard, have allowed me to enhance my research and data skillset. This passion extends beyond my professional life- I've noticed a positive correlation between my data analytics skills and my fantasy football results!