Company Info for adconion.com | IcebreakerMembers
With over 15 years of experience, I drive transformative growth at the intersection of technology, media, and entertainment. I build robust operational infrastructures that harness AI, machine learning, and blockchain to support innovation and advance business goals.
At ADIM (now Incention), I co-founded an a16z-backed creator platform that redefined creator-fan engagement and IP management—earning industry recognition for decentralized innovation and enabling me to serve as Executive Producer on Cammy & Mike, a short film celebrated at the Austin Film Festival.
Previously at Whip Media, I led product initiatives, drove M&A integrations, established a Center of Excellence, and forged strategic partnerships with giants like Netflix, Amazon, and Disney—transforming the company into an enterprise SaaS leader.
My early career at GradientX (acquired by Singtel), Leaf Group, Adconion Media Group (acquired by Singtel), and Yahoo! laid the foundation for my expertise in product management, business intelligence, and strategic growth.
I believe in the power of technology to drive positive social and economic change, and I’m passionate about recruiting and developing high-performing teams that break boundaries and deliver market-changing results. I hold dual Master’s degrees from USC and the London School of Economics, and a Bachelor’s from Georgetown University. As a mother of two, my commitment to innovation extends to active pursuits in digital sovereignty, climate, and health initiatives. 
Senior digital media sales leader recognized throughout career for being an “effective operator” in the sales arena and being able to leverage creativity, resourcefulness, and competitive drive to achieve breakthrough revenue results. Passionate about identifying/hiring emerging sales talent, motivating teams, and grooming account executives for ongoing success. Exceptional relationship-building and account management skills, combined with a strong foundation in the finance and supply chain field that allows for superior insight into sales metrics, sales operations, and financial performance.
Areas of expertise include:
Digital Marketing & Advertising | Sales Team Hiring, Training & Leadership | Vertical Strategy | Named Account Management | Media Planning & Campaign Strategy | Lead Generation & Prospecting | Incentives, Quotas & Goal-Setting | Programmatic Marketing | Strategic Partnerships | New Product Development & Launch | Pricing & Proposal Development | Sales Operations, Tools & Infrastructure | Agency Marketing & Management | Mobile, Video & Interactive Content
Portfolio of deals to date includes engagements with top brands including Best Buy, Macy’s, Home Depot, Lowe’s, and Select Comfort—as well as the formation of win/win partnerships with top ad agencies such as Horizon, OMD, Starcom, and Carat. 
With over 15 years of experience in digital and performance marketing, I am a seasoned professional who knows how to build scalable and effective customer acquisition and retention programs for online businesses.
High level experience summary:
- Well versed in all digital marketing channels (SEM, affiliates, social, display, etc...) and understands how to achieve maximum efficiency from each channel
- Strengths in direct and performance based marketing business models (CPA, CPM, CPC, etc...)
- A performance storyteller that knows how to breakdown complex datapoints into a concise explanation
- Growth focused leader that understands the importance of cross functional collaboration between various internal teams
- Familiarity with both high growth rapid start-up environments and established matrix organizations
- Working experience across subscription and freemium service D2C business models
- Lifecycle message communications experience (with extensive usage of platforms like Braze)
- Highly analytical with understanding of important revenue impact metrics such as LTV, ROI, retention, etc... 
I am a 5-time entrepreneur and EY Entrepreneur of the Year Award winner with over 25 years of experience in building and scaling disruptive technology solutions. My passion lies in leveraging Web3 and blockchain innovations to transform enterprise engagement, payments, and loyalty at a global scale.
As Group CEO & Chairman of SmartMedia Technologies, I lead a team of 50+ experts driving the next evolution of enterprise Web3 fintech. Our Web3-powered platform enables the world’s largest enterprises, financial institutions, and brands to seamlessly integrate tokenized payments, points and rewards —bridging the gap between traditional finance and the decentralized economy.
We are powering the future of payments and rewards by making Web3 easy, safe, and scalable for enterprises. With deep integrations across major financial ecosystems, including Visa, FIS and Stripe, we are redefining how businesses engage credit cardholders, enhance loyalty, and unlock new value streams in the digital economy.
Driven by the ethos of decentralization and open banking, our mission is to bring the benefits of Web3 to the mainstream—enabling frictionless, high-impact engagement across all channels and platforms. 🚀 #Web3 #Fintech #EnterpriseBlockchain #Payments #Loyalty #PaywithPoints 🚀 Driving Sales, Growth & Revenue with AI, Marketing, and Innovation
I specialize in helping businesses around the world increase sales, scale revenue, and unlock new growth opportunities by leveraging AI, marketing, and strategic partnerships.
With over 20 years in business development, marketing, and media, I have a deep understanding of what drives conversions, closes deals, and creates lasting customer relationships.
My expertise spans sales strategy, AI-driven marketing, and high-impact digital experiences that help businesses stand out in competitive markets.
💡 How I Add Value:
✅ Sales & Business Development – Identifying and closing high-value opportunities.
✅ AI for Sales & Marketing – Implementing cutting-edge tools to improve efficiency and conversions.
✅ Performance Marketing & Lead Generation – Driving measurable results with digital strategies.
✅ Revenue-Focused Events & Webinars – Creating engaging experiences that convert audiences into customers.
✅ Collaborative Team Growth – Working in high-performing teams that work together to drive success.
I believe that sales isn’t a solo effort—it’s a team sport. I thrive in collaborative environments, working alongside talented teams to solve challenges, drive innovation, and create real business impact.
At my core, I believe that sales is about listening, problem-solving, and delivering real value—not just transactions. If you’re looking to improve sales performance, explore AI-driven strategies, or drive business growth let’s connect! 
