
With over 15 years of experience, I drive transformative growth at the intersection of technology, media, and entertainment. I build robust operational infrastructures that harness AI, machine learning, and blockchain to support innovation and advance business goals. At ADIM (now Incention), I co-founded an a16z-backed creator platform that redefined creator-fan engagement and IP management—earning industry recognition for decentralized innovation and enabling me to serve as Executive Producer on Cammy & Mike, a short film celebrated at the Austin Film Festival. Previously at Whip Media, I led product initiatives, drove M&A integrations, established a Center of Excellence, and forged strategic partnerships with giants like Netflix, Amazon, and Disney—transforming the company into an enterprise SaaS leader. My early career at GradientX (acquired by Singtel), Leaf Group, Adconion Media Group (acquired by Singtel), and Yahoo! laid the foundation for my expertise in product management, business intelligence, and strategic growth. I believe in the power of technology to drive positive social and economic change, and I’m passionate about recruiting and developing high-performing teams that break boundaries and deliver market-changing results. I hold dual Master’s degrees from USC and the London School of Economics, and a Bachelor’s from Georgetown University. As a mother of two, my commitment to innovation extends to active pursuits in digital sovereignty, climate, and health initiatives.
whipmedia.com
leafgroup.com
incention.com
adconion.com
yahooinc.com
amobee.com
Santa Monica, California, United States
Founder
The Make Collective
• www.linkedin.com/company/the-make-collective
Dec 2024 - Present
Los Angeles, California, United States
Co-Founder & CEO / President & COO
Adim
• www.linkedin.com/company/incention
• Full-time
Nov 2021 - Dec 2024
Santa Monica, California, United States
SVP, Strategy & Operations / SVP, Product Management
Whip Media
• www.linkedin.com/company/whipmediagroup
• Full-time
Apr 2015 - Jan 2022
Los Angeles, California, United States
Director of Product Management
Amobee
• www.linkedin.com/company/amobee
Apr 2014 - May 2015
Santa Monica, CA
Product Director, Data Engineering & Business Intelligence
Demand Media
• www.linkedin.com/company/leafgroup
Aug 2013 - Apr 2014
Santa Monica
Senior Product Manager, Data Platform
Demand Media
• www.linkedin.com/company/leafgroup
Jun 2012 - Aug 2013
Santa Monica, CA