22Squared | Icebreaker

22Squared | Icebreaker

Members

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Associate Media Director at ICON International, Inc.

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Creative Marketing Lead with over fifteen years experience in both advertising and production with a focus in social & digital. I have created award-winning work for the world’s top brands and IPs (Delta, Mattel, Campbell's, Disney, Warner Bros, etc). Respected cross-function collaborator constantly aiming to find the most effective solutions to elevate the work through every phase. Proven creative leader, challenging teams to focus on growth and delivering engaging experiences that in turn drive results. But if you want to get personal… I love my family (one wife, three kids and zero picket fences). I love UNC Basketball (GO HEELS!). I love comic books (feel free to ask me about my numerous in progress scripts).

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I consult companies and organizations through transformations. I use data-driven insights to tell stories that in turn: - Impact business decisions - Guide the strategy, marketing, and product development of Fortune 500 companies - Improve marketing ROI, grow digital products, and uncover untapped needs and interests of consumers and clients I believe in sharing data best practices to align matrixed organizations, working with many different data sets and research suppliers – always checking for accuracy and consistency to answer important business questions with the best data possible, and mentoring people to become leaders themselves. Some of my professional skills include: · Converting complex data into compelling stories · Digital analytics: Business requirements to data analysis · Creating a strategic vision for measurement and success · Coaching team members · Social media analytics · Competitive analysis · Marketing research · Advertising effectiveness · SEO/SEM · Multivariate tests · Standardizing data governance and best practices across large organizations · Data vetting and analysis · Vendor negotiation · Qualitative research · Turning data into actionable insights Activities and Awards: Digital Analytics Huddle Leader, DA Hub, 2017 Adobe Summit Super-Session Panelist, 2016 Digital Analytics Huddle Leader EY X Change, 2009-2014 Digital Analytics Association (DAA) Media Special Interest Group; Co-leader, 2010 to present) Atlanta Digital Analytics Association Symposium: Co-Director and Co-host, 2012 Habitat for Humanity Volunteer Mississippi, 2006 Tribune's Team Award 2006 Tribune's Director Award 2005 Chicago Marathon, 2002 and 2003 Leo Burnett North Star Award, 2000 Other Analytics Skills Adobe Analytics, Google Analytics, Nielsen, and comScore

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From machine intelligence to genetic editing, exponentially advancing technologies are upending our behaviour, our businesses, our governments and our lives. As a futurist using the framework of the Law of Accelerating Returns, I consult with and speak to individuals and organizations to identify the trends and actions that create the greatest opportunities for a preferred future. Specialties: Speaking & Presentations, Technology Forecasting, Technology Conference Development, Exponential Thinking Workshops, Innovation Lab Design

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Global Vice President, Media Advisory

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Strategic Growth Marketing Leader | Architecting AI-Powered Transformation and Human-in-the-Loop Narrative Engines for Automated Scale and Revenue Gains

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Driving agency and client transformation agendas. Driving change from concept through to capability and growth.

Michael Pollock

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Commercial Solar Development @ GAFL Solar | Behind the Meter, RES Development

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Senior Copywriter

👨‍💻 Ben Matthews

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Worked in technology for over a decade in several different roles, from QA, to developer, to manager. A strong focus on integrating business value with technology through people, innovation, and creativity.