I consult companies and organizations through transformations. I use data-driven insights to tell stories that in turn: - Impact business decisions - Guide the strategy, marketing, and product development of Fortune 500 companies - Improve marketing ROI, grow digital products, and uncover untapped needs and interests of consumers and clients I believe in sharing data best practices to align matrixed organizations, working with many different data sets and research suppliers – always checking for accuracy and consistency to answer important business questions with the best data possible, and mentoring people to become leaders themselves. Some of my professional skills include: · Converting complex data into compelling stories · Digital analytics: Business requirements to data analysis · Creating a strategic vision for measurement and success · Coaching team members · Social media analytics · Competitive analysis · Marketing research · Advertising effectiveness · SEO/SEM · Multivariate tests · Standardizing data governance and best practices across large organizations · Data vetting and analysis · Vendor negotiation · Qualitative research · Turning data into actionable insights Activities and Awards: Digital Analytics Huddle Leader, DA Hub, 2017 Adobe Summit Super-Session Panelist, 2016 Digital Analytics Huddle Leader EY X Change, 2009-2014 Digital Analytics Association (DAA) Media Special Interest Group; Co-leader, 2010 to present) Atlanta Digital Analytics Association Symposium: Co-Director and Co-host, 2012 Habitat for Humanity Volunteer Mississippi, 2006 Tribune's Team Award 2006 Tribune's Director Award 2005 Chicago Marathon, 2002 and 2003 Leo Burnett North Star Award, 2000 Other Analytics Skills Adobe Analytics, Google Analytics, Nielsen, and comScore