
Strategic Growth Marketing Leader | Architecting AI-Powered Transformation and Human-in-the-Loop Narrative Engines for Automated Scale and Revenue Gains
I lead AI transformation in growth marketing. Modern growth marketing is no longer a battle of volume; it's a battle of infrastructure. The winners are those who move from manual creation to building human-in-the-loop systems that achieve 10x output without sacrificing conversion. I am a Growth Architect who engineers Human-Centric Narrative Systems designed to automate scale and optimize the entire customer lifecycle. I design and deploy growth ecosystems that solve the modern content paradox: how to scale velocity and personalization without sacrificing brand soul or strategic accuracy. My approach sits at the intersection of lifecycle marketing, editorial governance, and Al orchestration. I don't just "manage content"; I engineer the workflows that guide buyers from first touch to lifelong loyalty. How I Build the Engine: 🚀 Strategic Architecture & AI Governance I translate business goals into living editorial systems. I build the "Constitution" for the brand—voice, tone, and prompt libraries—and the governance models that ensure every AI-augmented asset meets strict quality standards before shipping. 🔄 Automated Lifecycle Loops I move beyond linear funnels to create self-sustaining content loops. I partner with CRM and Growth teams to architect onboarding flows, retention sequences, and expansion triggers that use content to automatically nurture users at scale. 📡 Omnichannel Orchestration & Atomization I maximize asset ROI through strategic atomization. A single cornerstone asset (report, webinar, keynote) is systematically dismantled into dozens of channel-native formats—blogs, newsletters, social threads, and sales enablement—ensuring a unified narrative across every touchpoint. 🎙 Executive Signal & Category Design I treat executive profiles as media channels. I partner with C-Suite leaders and SMEs to extract their expertise, turning complex technical concepts into clear, differentiated POVs that build category authority and drive organic reach. 📊 Data-Driven Optimization I close the loop with rigorous measurement. I track performance across the full funnel—from traffic and engagement to pipeline influence and retention—using insights to continuously refine the editorial roadmap and AI parameters.
22squared.com
yml.co
metaplex.com
cnn.com
United States
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• www.linkedin.com/company/stealthaistartup
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Shown Live
• www.linkedin.com/company/shownlivetv
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Metaplex Studios
• www.linkedin.com/company/metaplex-studios
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NBA Digital
• www.linkedin.com/company/nba-digital
• Full-time
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Y Media Labs
• www.linkedin.com/company/ymlco
• Full-time
Feb 2018 - Nov 2019
Greater Atlanta Area
Digital Analytics Manager
22squared
• www.linkedin.com/company/22squaredinc.
Nov 2016 - Feb 2018
Greater Atlanta Area