Strategic, achievement-oriented senior eCommerce leader with a 20+ year track record of driving digital growth across DTC, omnichannel retail, and marketplaces. Proven success owning full digital P&Ls, scaling customer acquisition and retention programs, and leading high-performing teams through digital transformation. Adept at building scalable digital infrastructures and go-to-market strategies positioned for future international expansion. Strong cross-functional collaborator with expertise spanning MarTech, customer data platforms, performance media, and digital operations. My passion is in the data. I'm a numbers geek with the ability to spot and action on key trends to accomplish business goals. I also have the unique ability to be both strategic and achievement oriented, all while driving results. I have an enthusiasm for developing my team through ongoing coaching, personal development and team building. I am a proponent of strengths-based leadership and evolve teams to be cross-functionally strong in all areas. CORE COMPETENCIES * Digital Commerce Strategy & Execution * Omnichannel & DTC P&L Ownership * CRM, Retention, and Personalization * Paid Media, SEO/SEM, SMS & Social Commerce * Customer Data Platforms (CDP) * eCommerce Tech Stack & UX Optimization * Team Building & Cross-Functional Leadership * Go-to-Market & Expansion Strategy * Target audience definition * Marketing dashboard development