Company Info for jackrabbit.com | IcebreakerMembers
Strategic, achievement-oriented senior eCommerce leader with a 20+ year track record of driving digital growth across DTC, omnichannel retail, and marketplaces. Proven success owning full digital P&Ls, scaling customer acquisition and retention programs, and leading high-performing teams through digital transformation. Adept at building scalable digital infrastructures and go-to-market strategies positioned for future international expansion. Strong cross-functional collaborator with expertise spanning MarTech, customer data platforms, performance media, and digital operations.
My passion is in the data. I'm a numbers geek with the ability to spot and action on key trends to accomplish business goals. I also have the unique ability to be both strategic and achievement oriented, all while driving results.
I have an enthusiasm for developing my team through ongoing coaching, personal development and team building. I am a proponent of strengths-based leadership and evolve teams to be cross-functionally strong in all areas.
CORE COMPETENCIES
* Digital Commerce Strategy & Execution
* Omnichannel & DTC P&L Ownership
* CRM, Retention, and Personalization
* Paid Media, SEO/SEM, SMS & Social Commerce
* Customer Data Platforms (CDP)
* eCommerce Tech Stack & UX Optimization
* Team Building & Cross-Functional Leadership
* Go-to-Market & Expansion Strategy
* Target audience definition
* Marketing dashboard development 
