Specialties: Content strategy, content creation, community management, new media, and web writing. WELLS BAUM is a daily blogger and social media marketer with over nine years of experience in a wide range of industries and functions, with particular expertise in digital marketing and online community management. He's written four books and has also appeared in the New Yorker magazine for his "Best of 2012" music playlist. For four years, he was a digital marketer at Time Life, deeply involved in the launch of the company's first record label and spearheaded both digital sales and artist online communities.