Company Info for timelife.com | IcebreakerMembers
"WHO you are is HOW you do.... that is why they share the same three letters." I think this phrase helps focus what's truly important and our goal in this life. The "WHO" is not the list of "things" we obtain over time. The true "WHO" is in the "HOW" we got to where we are through our own unique journeys -- how well we navigated our own life without hurting those around us or even ourselves. That is WHO you are. The HOW you did this life... ☀️
I am a Certified Executive Coach specializing in supporting individuals navigating mental health challenges in their workplace and personal lives. With a solid foundation as a Marketing Operations Leader for 20 years, I bring strategic insight and leadership skills to my coaching practice, having worked for organizations large and small.
Drawing from my own journey with a diagnosed mental health condition about 10 years ago, I offer a unique blend of professional expertise and personal empathy. This dual perspective uniquely qualifies me to address these issues in both professional and personal contexts. My mission is to create a supportive environment where mental illness is de-stigmatized and embraced as an integral part of personal and professional growth.
I personally understand that those struggling with mental health issues often feel isolated. I provide a safe space of confidentiality, non-judgment, and empathy where we can work together to cultivate resilience, enhance emotional intelligence, and foster healthier, more inclusive work cultures and homes.
Let's embark on this journey together towards learning the "HOW" to maintain your mental health and thrive in your personal and professional life.
If you or someone you know may be struggling and you feel may benefit from a conversation, please feel free to DM me with questions. Or if you know Coaching is right for you, you can Book a Coaching Session through my profile. 
As an accomplished Senior Demand Generation Marketer, I excel in identifying and solving key business issues through data-driven decision making and strategic thinking. With a proven track record of success, I thrive both as a team leader and an individual contributor, having managed employees both in-person and remotely.
At EVERFI, my key achievements to date include:
* Increasing leads by 80% YoY from our largest paid content partner (We Are Teachers)
* Driving a 94% increase in sales-qualified leads from paid search while reducing cost per lead by 21%, and achieving a 13% increase in sales-qualified leads from paid social with a 23% reduction in cost per lead.
* Redesigning or launching multiple high-impact pages across the everfi.com/k-12 website, including the K-12 Main, Course Listings Page, Blog Pages, Category Main Pages, Event Hub Pages, Testimonials Page, and FAQ Page, resulting in +17% YoY web traffic.
* Launching and managing two new, highly successful marketing channels (Podcasts & Pinterest) to engage the K-12 teacher audience
* Promoted to Sr. Principal, K-12 Marketing for my contributions and leadership.
At K12, I consistently exceeded all marketing acquisition goals and was rated in the top 10% of the company for three consecutive years under two different managers. I successfully led the largest region in the company by managing a team of 7, directing new lead/demand generation and go-to-market efforts for tuition-free online and blended public schools, impacting over 35,000 enrolled students across 20 schools in nine states.
At AOL, I rose through the ranks from Media Planner to Senior Director, managing high-reach, top revenue-generating products. I directly oversaw marketing and operational efforts for products generating over $80M in annual sales revenue and provided pricing and sales enablement support to an organization of over 800 professionals, serving all major industry verticals. My efforts were recognized with several performance-based awards.
Specialties:
- Digital Marketing
- Lead/Demand Generation
- Content Marketing
- Integrated Marketing
- Product Marketing
- Brand Marketing
- K-12 Education Marketing
- Website & Landing Page Optimization
- SEM/SEO
- Podcast Advertising
- Pinterest Marketing
- Generative AI Marketing
- Field Marketing
- Event Marketing
- Google Analytics / Adobe Analytics
- Sales Enablement
- Social Media Marketing
- Mobile Marketing
- Marketing Strategy
- Media Planning & Negotiation
- Pricing Strategy & Yield Optimization
- Sales Operations
- Competitive Research
Contact me: gblough87@gmail.com 
- Over 15 years experience in defining, creating and managing engaging digital experiences
- Proven track record on a broad range of projects, including enterprise-level websites, e-commerce sites, experiential microsites, integrated campaigns, web-based product applications and email and search marketing programs
- Experience in the domain name, internet security, e-commerce, retail, finance, entertainment, government and other industries
- Excellent communication and presentation skills; and significant managerial experience
Specialties:
Web Production & Project Management
Information Architecture
UX
Website Optimization and Testing
Web Content Development
Landing Page Optimization
E-mail Marketing
Social & Display Ad Strategy
SEM
SEO Strategy & Implementation
Display Marketing
Product Positioning & Branding
Competitive Market Analysis
Multi-Product Line Management
Web Analytics
Agile Program Management
Web Development 
