
For more than 40 years, I’ve worked at the intersection of research, strategy, and storytelling—helping companies understand their audiences, sharpen their brand identities, and develop content that resonates. Today, I lead Coleman Insights, a firm that specializes in high-quality market research and strategic guidance. While we’ve worked extensively with audio-based media—radio, streaming, podcasting—what we do applies to anyone who wants to grow a brand, captivate an audience, and drive meaningful engagement. If you’re creating content and want to make it more effective, more focused, and more impactful, we can help. My path to this role started in a radio studio during my freshman year at Cornell, where a part-time DJ shift derailed my plans for a legal career and launched a lifelong passion for media and communication. After gaining valuable experience in market research at Arbitron (now Nielsen Audio) and Strategic Radio Research—and earning my MBA at NYU—I moved to North Carolina in 1995 to join Coleman Insights. I’ve been fortunate to work alongside our founder Jon Coleman, a true pioneer in the field, and I’ve served as President since 2008. I also believe in doing well by doing good. That’s why Coleman Insights participates in the Pledge 1% initiative, committing a portion of our profits, services, and employee time to charitable causes that matter. When I’m not helping clients grow, I’m probably cycling, playing softball, or chasing a hockey puck (and feeling it the next day). I’ve been married to my amazing wife Sharon since 1990, and we’re proud parents of two grown kids and one very enthusiastic mini Goldendoodle named Murphy. If you’re ready to build a stronger brand, create more effective content, and truly connect with your audience, let’s talk.
wvbr.com
Raleigh-Durham-Chapel Hill Area
President
Coleman Insights
• www.linkedin.com/company/coleman-insights
• Full-time
Aug 2008 - Present
Raleigh-Durham, North Carolina Area
Vice President
Coleman Insights
• www.linkedin.com/company/coleman-insights
May 1995 - Aug 2008
Member, Board of Directors
Exchange Family Center
• www.linkedin.com/company/exchange-family-center
May 2021 - Jan 2024
Durham, North Carolina, United States
Vice Chair, Precinct 02-06
Wake County Democratic Party
• www.linkedin.com/company/wake-county-democratic-party
Aug 2018 - Feb 2019
Raleigh-Durham, North Carolina Area
Chair, Precinct 02-06
Wake County Democratic Party
• www.linkedin.com/company/wake-county-democratic-party
Feb 2017 - Aug 2018
Raleigh-Durham, North Carolina Area
Member, Board of Directors
WVBR 93.5 FM
• www.linkedin.com/company/wvbr-93.5-fm
May 2006 - Apr 2014
Agenda Chairman, Board of Directors
The Conclave
Aug 2011 - Oct 2012
Account Manager
Strategic Media Research
Nov 1993 - May 1995
Greater New York City Area
Account Executive/On-Air Host
WUUU-FM
Jun 1987 - Sep 1987
Utica, New York Area