Hi there 👋🏻 I am a creative thinker who monetizes ideas through world class content and experiences. From major media companies to small and scrappy startups, content production to content strategy, I've had a perpetual "backstage pass" to some of the most important and impactful movements in media and technology over the past 25 years. I have extensive experience with content creation + development, marketing, creative strategy, brand strategy & positioning, and team leadership across various industries including: media, entertainment, sports, advertising, and technology. I've demonstrated success in transforming brands during early stages of growth, created and executed long-term strategic plans with internal and external stakeholders, and have a successful track record impacting revenue through culturally relevant branded content and marketing campaigns driven by insights and data. Highlights include: 🌊 SVP Marketing - Wave Sports + Entertainment: Developed the entire go to market strategy for the first suite of ad products (Q4 ‘19) that led to over 50% increase in sales pipeline in Q1 ‘20. Oversaw full rebrand, repositioning, and updated visual identity of the business from WAVE.tv to Wave Sports + Entertainment in (Q4 2021). Oversaw WSE’s first ever IAB Digital Newfronts presentation in May 2022 👻 US Head of Creative Strategy -Snap Inc.: Founding member / architect of the Creative Strategy org & 2nd employee in NYC for Snapchat (2014-2017). Established all creative best practices for the first suite of ad products while building & leading a team of strategists across 3 continents. Architect of the creative partnerships program responsible for securing over $50m in revenue over a 2 year period 🍫 VP Brand Content Director (Mondelez) - LiquidThread: North America brand content lead for the Mondelez International account overseeing the entire branded content strategy, direction & execution for the US portfolio. Created “Breaking Out”, the groundbreaking first of its kind “evolving narrative” YouTube series for Sour Patch Kids that saw over 12m conversations around the series in a 30 day period while doubling their Instagram following. Executed 3 successful campaigns for Triscuit, Ritz Crackers & Oreo hitting & exceeding all client objectives and KPIs I lead with compassion, believe in the power of mentorship, and never stop learning from those around me. Oh, and I'm also a certified sommelier, but that's a story for another time 🍷