Cast Trademarks - Furm | IcebreakerMembers
Hi there 👋🏻
I am a creative thinker who monetizes ideas through world class content and experiences. From major media companies to small and scrappy startups, content production to content strategy, I've had a perpetual "backstage pass" to some of the most important and impactful movements in media and technology over the past 25 years.
I have extensive experience with content creation + development, marketing, creative strategy, brand strategy & positioning, and team leadership across various industries including: media, entertainment, sports, advertising, and technology.
I've demonstrated success in transforming brands during early stages of growth, created and executed long-term strategic plans with internal and external stakeholders, and have a successful track record impacting revenue through culturally relevant branded content and marketing campaigns driven by insights and data. Highlights include:
🌊 SVP Marketing - Wave Sports + Entertainment: Developed the entire go to market strategy for the first suite of ad products (Q4 ‘19) that led to over 50% increase in sales pipeline in Q1 ‘20. Oversaw full rebrand, repositioning, and updated visual identity of the business from WAVE.tv to Wave Sports + Entertainment in (Q4 2021). Oversaw WSE’s first ever IAB Digital Newfronts presentation in May 2022
👻 US Head of Creative Strategy -Snap Inc.: Founding member / architect of the Creative Strategy org & 2nd employee in NYC for Snapchat (2014-2017). Established all creative best practices for the first suite of ad products while building & leading a team of strategists across 3 continents. Architect of the creative partnerships program responsible for securing over $50m in revenue over a 2 year period
🍫 VP Brand Content Director (Mondelez) - LiquidThread: North America brand content lead for the Mondelez International account overseeing the entire branded content strategy, direction & execution for the US portfolio. Created “Breaking Out”, the groundbreaking first of its kind “evolving narrative” YouTube series for Sour Patch Kids that saw over 12m conversations around the series in a 30 day period while doubling their Instagram following. Executed 3 successful campaigns for Triscuit, Ritz Crackers & Oreo hitting & exceeding all client objectives and KPIs
I lead with compassion, believe in the power of mentorship, and never stop learning from those around me.
Oh, and I'm also a certified sommelier, but that's a story for another time 🍷 
Rama Palaniappan is currently a staff software engineer at Twilio, San Francisco, CA. He specializes in WebRTC and associated signaling technologies including SIP and network traversal services using STUN & TURN. His expertise spans the entire end-to-end video pipeline including video encoding, streaming, conferencing, pre/post processing, quality enhancement, and user engagement analytics. He is trained in Agile methodologies of software development and is part of a high-performance scrum team at Twilio. Previously, he was with Spreecast where he developed a C/C++ based framework that measures video quality in live and archived environments. In the recent past, he has worked in the areas of video compression, transcoding, transport, and processing including challenges in mobile TV, IPTV, 3D video and telepresence. He obtained his PhD degree in 2011 in Electrical Engineering from Georgia Tech. His graduate research work involved the design of bitstream extraction algorithms for the scalable video coding (SVC) extension of H.264 with application to video streaming, conferencing, and 3DTV.
His specialities include:
• WebRTC, SIP Signaling, network traversal using STUN & TURN protocols.
• End-to-end video pipeline including encoding, decoding, transformation, and pre/post processing.
• Adaptive bitrate video streaming and conferencing for desktop and mobile (RTP/RTCP, HLS).
• FFmpeg APIs and video codecs such as H.264 AVC, SVC, VP8/9, MPEG-2.
• User-to-video engagement analytics that drives online video consumption and monetization.
• Analysis and enhancement of video quality in an end-to-end video capture and distribution pipeline.
• Video quality metrics including objective (full reference and zero reference) and subjective metrics.
• Agile methodologies of software development. 
