I bring over twenty years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies, helping them create scalable growth engines that drive successful exits. My particular passions are scaling and structuring go-to-market SaaS teams, messaging and positioning, category creation, freemium/bottoms up SaaS product strategy, and sales enablement. Before becoming a General Partner at Felicis, I was a full-time go-to-market advisor and investor for some of the fastest growing Enterprise Software companies created. I first joined the venture world as an Operating Partner and advisor to dozens of CEOs at Emergence Capital. Prior to Emergence, I served as the VP of marketing for Yammer, where I defined the enterprise social category. After Yammer’s $1.2B acquisition by Microsoft, I became the head of marketing for enterprise social, which included Office 365, Skype, and Lync. I also spent over six years at Salesforce, where I built the Cloud category. Additionally, I was the VP of marketing for Platfora (now Workday) and the CMO of Zenefits. I’m also enjoying spending time advising and investing in several notable start-ups, such as HighTouch, Mode Analytics, Sora, Kandji, and Command E, to name a few.