PhD Candidate | Researching Consumer Behavior | Bridging Marketing Practice and Academia

With over 10 years of experience in sales, project, and brand management across various market segments, I am an International Sales Manager at Hotelverse, a leading TravelTech company that offers innovative solutions for the luxury hospitality industry. I hold a BSc in Social Communication, an MBA in Marketing Management, and a MSc in Marketing from prestigious institutions in Brazil, Portugal, and Spain. My core competencies include B2C marketing, customer relationship management (CRM), digital marketing, and cross-cultural communication. I have successfully launched and opened over 50 products, including six in Europe, and managed or trained over 15 marketing or creative specialists in different positions. I have also worked in four different countries and established connections and negotiations across the world. Additionally, I have published a chapter on the luxury market in a North American book, combining academic and marketing techniques. My mission is to create and deliver value for customers, stakeholders, and partners by leveraging my expertise and passion for the hospitality and travel sector.