I believe and practice design to be a strategic solution, to provide fresh perspectives, culturally relevant, and sustainable future. I combine design and business strategy to create all kinds of services and products. I use my formal training in Strategic Design and Management to bridge the gap between business strategy and user experience. I interpret user-centred insights, discover emerging opportunities, create new products and services that appeal to the user aspiration and satisfy their needs. Understanding cross-cultural behaviour, values, real-life stories, changing consumer behaviour are some of the areas that inspire me to work in the field of Design, Experience, and Innovation.