
With over a decade of experience crafting compelling content for leading brands, I transform ideas into engaging digital experiences that drive measurable results. From Hollywood glamour to health and wellness, my expertise spans the full content spectrum, with particular strength in helping brands build vibrant digital communities and educational platforms. My data-driven approach combines strategic content development with platform optimization to deliver transformative results: - Launched and scaled Tamron Hall Show's TikTok presence, achieving 1M+ views in under 3 months while growing overall social following 30% YOY - Produced 1,200+ health & wellness videos for ShareCare, driving 145% increase in social media engagement - Led content creation for Motherly's Emerging Business department, developing digital health courses and building out their education platform. Secured and executed branded content partnerships with Target, Dr. Brown's, and Walmart, driving significant e-commerce revenue - Built and executed SuperShe's comprehensive content strategy, transforming an island resort into an interactive app for women I specialize in: - Social Media Strategy & Management - Video Production & Development - Content Creation & Strategy - Digital Education Platform Development - Community Building & Audience Development Currently available for strategic consulting and leadership opportunities in content, digital media, and brand development. Let's connect to discuss how I can help transform your brand's digital presence.
sharecare.com
jigsawprods.com
timeinc.com
dga.org
aicp.com
disneycareers.com
New York, New York, United States
Content Strategist + Executive Producer
Freelance
• Self-employed
Nov 2018 - Present
Head of Digital Media
The Walt Disney Company
• www.linkedin.com/company/the-walt-disney-company
• Full-time
Nov 2021 - Oct 2023
New York, New York, United States
Supervising Producer
Motherly®
• www.linkedin.com/company/motherly
• Contract
Dec 2020 - Aug 2021
Vice President of Video and Media at DoctorOz.com
Sharecare, Inc.
• www.linkedin.com/company/sharecare-inc
Aug 2017 - Nov 2018
Greater New York City Area
Managing Director and EP
Future Perfect Media, Inc.
• www.linkedin.com/company/future-perfect-media-inc.
Aug 2010 - Aug 2017
New York, New York
Unit Manager
The New Yorker Presents (A Condé Nast Entertainment and Amazon Studios production)
• www.linkedin.com/company/jigsaw-productions
Aug 2015 - Oct 2015
New York, NY