Company Info for timeinc.com | IcebreakerMembers
I’m Randall Rothenberg, and I have spent much of the past 40 years helping consumer and B2B brands, media companies, advertising agencies, tech firms, governments, political parties, NGOs, and creators see - and adapt to - the waves of technology-driven change that have overwhelmed economies and restructured entire industries.
For the past 16 years, as CEO and most recently as Executive Chair, I built the Interactive Advertising Bureau (IAB) into one of the most influential trade associations in the world, by helping organizations make sense of - and adapt to - the digital revolution. Among the IAB’s 750 member companies are such major platforms as Google, Meta, Microsoft, and TikTok; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, Paramount, Hearst Corp., Spotify, Verizon Media, Warner Media, LinkedIn, iHeartMedia, and Dotdash Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, AirBnB, ThirdLove, General Motors, Uber, Brooklinen, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Roku, Adobe, LiveRamp, MediaOcean, Quantcast, and Innovid. With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Prior to my IAB role, I was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where I oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives. At Booz Allen, I created and led or co-led groundbreaking initiatives, including the firm’s annual study on the causes and consequences of CEO succession at the world’s 2,500 largest companies; the development of its Organizational DNA and Enterprise Resilience service offerings; its research on the evolution of marketing capabilities, and many thought leader interviews. 
