I lead the Personalized life-cycle activation domain, part of Customer Growth at Decathlon Digital. The domain consists of two areas: Martech delivers personalized marketing journeys to our users and Membership offers an engaging experience for users using our products and apps. In the past I have worked in various leadership roles at the Ebay Classifieds Group, Adevinta (online marketplaces), Schibsted (online media) and AGT (IOT for Smart Cities). Throughout my career I have worked with my teams on building user facing features that leverage machine learning to offer innovative user experiences. Examples in online marketplaces are recommender systems, behavior based user profiling, conversational search using generative AI, visual search using image embeddings and automated meta data extraction. Examples in the IOT domain are modeling human behavior in various sensing modalities such as Audio, Video, License Plate Recognition, Smart Home and Mobile Phone, to offer applications in the areas of safety and security, providing services to governments that allow them to operate more effectively. I have a PhD in Machine Learning and a MSc in Artificial Intelligence and published multiple journal & conference articles, books and patents. A full list can be found here: https://scholar.google.com/citations?user=_YDWMwwAAAAJ&hl=nl Specialties: Building successful cross-functional teams building machine learning powered end-user facing products, Building data organisations and infrastructure to support the business in a scalable way, Creating product strategies and engineering roadmaps to support that strategy.