
ABOUT With over 20 years’ experience in premium global media, I drive million-dollar results and activate innovative, billion-dollar opportunities via multicultural media programming. A forward-thinking leader and known trusted advisor, I forge groundbreaking partnerships and deliver game-changing go-to-market strategies. I am actively involved in creating cutting-edge strategies and platforms that enhance market presence and revenue streams for the world’s biggest media firms, celebrities, brands, events, and advertisers. Recognized as one of the original visionaries in multicultural media sales, I continue to set new industry standards in digital, live-event, video, publishing, streaming, and tech content sales. KEY RESULTS • Built $100M+ in programming opportunities via establishment of BIPOC Filter as a Minority Certified Company • Created $50M annual revenue opportunity at STN Video • Produced 10x increase in market reach and revenue at HOT 97 / LOUD Digital • Added 22M+ monthly page views via launch of $15M multicultural programmatic division at Orange Advertising • Drove additional $15M revenue through syndication strategy; doubled advertising revenue at ORA TV FUNCTIONAL SKILLS Strategic Leadership, Executive Leadership, Financial Acumen, Business Development, Sales Strategy, Networking, Multicultural Marketing, Digital Advertising, Media Integration, Revenue Growth, Negotiation, Client Relationships, Market Research, Partnership Development, Syndication, Content Creation, Digital Audience Growth, Global Distribution, Media Activation, Strategic Alliances, Cross-Media Integration, Sponsorships, Keynote Speaking, Media Rights INTERPERSONAL SKILLS Empathy, Leadership, Communication, Relationship-Oriented, Collaboration, Adaptability, Conflict Resolution, Active Listening, Cultural Sensitivity, Coaching and Mentoring, Decisive, Influential, Solution-Driven, Self-Awareness, Resilience
trackentertainment.com
coedmedia.com
ora.tv
orange.com
telefonica.com
stnvideo.com
univision.com
New York, New York, United States
Founder/ CEO
The BIPOC Filter
Aug 2021 - Present
NY and Miami
Head of Multicultural Partnerships
STN Video
• www.linkedin.com/company/stnvideo
Jun 2022 - Feb 2024
New York
Chief Revenue Officer
Ora TV
• www.linkedin.com/company/ora-tv
Jul 2014 - Jul 2022
Greater New York City Area
Sales Consultant
Coed Media Group LLC
• www.linkedin.com/company/coed-media-group-llc
Mar 2013 - Mar 2015
New York
Director of Interactive Sales
Loud Digital/ Hot 97/ Emmis Communications
Jul 2013 - Jul 2014
New York
Director of Sales
Orange
• www.linkedin.com/company/orange
Jun 2011 - Feb 2013
New York
Board Member
212 Interactive Ad Club
Jan 2005 - Dec 2013
Chief Executive Officer
PEREZ-BROWN MEDIA
Aug 2006 - Jul 2011
Junior Advertising Executive
SPORTSCHANNEL
Jan 1996 - Jan 1997
Advertising Executive/Merchandise Representative
LATINO SPORTS VENTURES
Jan 1994 - Jan 1997
xerox.com
adpeppergroup.com