As a seasoned Marketing Director, Studio Head, and Product Development Specialist with over a decade of experience, I bring a unique ability to connect the dots between creative vision, marketing strategy, and product innovation. My expertise lies at the intersection of marketing, product development, and community engagement, particularly in the gaming and digital content sectors. Whether it’s shaping the narratives behind games, refining final deliverables, or delivering campaigns that resonate, I focus on crafting cohesive strategies that meet both business and player goals. I am currently focused full-time on leading VirtuIRL, a brand design agency that partners with Roblox developers and creators to bring their visions to life. I oversee brand strategy, product development, merchandise programs, and animated narrative-based content, helping brands and developers solidify their success in the dynamic Roblox ecosystem. From creating innovative merchandise to crafting immersive digital experiences, our goal is to deliver high-quality, tailored solutions that resonate with audiences. At Talewind, I served as both Marketing Director and Product Director. In addition to driving marketing strategy and community engagement, I led the development of multiple games from start to finish, including the successful release of Train Sim World: Tycoon on behalf of Dovetail Games. My work combined creative leadership with meticulous project management to ensure high-quality products that delivered on both creative and commercial goals. Previously, at Barrier Four, I strategically grew and developed the Production department, supporting the creation of standout Roblox and Metaverse trailers and high-production video content. My focus extended beyond marketing, collaborating deeply with creative teams to enhance product vision and quality. During my time at Uplift Games, I played a dual role in marketing and product development, leading the Marketing & Communications departments while driving brand extension strategies for Adopt Me. I worked with producers to optimize production processes and guided QA teams to improve pre-launch quality control. If you’re looking for insights into marketing strategy, product development, or brand innovation, or if you’d like to explore collaboration opportunities in gaming, Roblox, or digital content creation, I’d love to connect. https://usemotion.com/meet/david-statter/VirtuIRL Twitter @david_statter Email david@VirtuIRL.com