Company Info for roadrunnerrecords.de | IcebreakerMembers
As a seasoned Marketing Director, Studio Head, and Product Development Specialist with over a decade of experience, I bring a unique ability to connect the dots between creative vision, marketing strategy, and product innovation. My expertise lies at the intersection of marketing, product development, and community engagement, particularly in the gaming and digital content sectors. Whether it’s shaping the narratives behind games, refining final deliverables, or delivering campaigns that resonate, I focus on crafting cohesive strategies that meet both business and player goals.
I am currently focused full-time on leading VirtuIRL, a brand design agency that partners with Roblox developers and creators to bring their visions to life. I oversee brand strategy, product development, merchandise programs, and animated narrative-based content, helping brands and developers solidify their success in the dynamic Roblox ecosystem. From creating innovative merchandise to crafting immersive digital experiences, our goal is to deliver high-quality, tailored solutions that resonate with audiences.
At Talewind, I served as both Marketing Director and Product Director. In addition to driving marketing strategy and community engagement, I led the development of multiple games from start to finish, including the successful release of Train Sim World: Tycoon on behalf of Dovetail Games. My work combined creative leadership with meticulous project management to ensure high-quality products that delivered on both creative and commercial goals.
Previously, at Barrier Four, I strategically grew and developed the Production department, supporting the creation of standout Roblox and Metaverse trailers and high-production video content. My focus extended beyond marketing, collaborating deeply with creative teams to enhance product vision and quality.
During my time at Uplift Games, I played a dual role in marketing and product development, leading the Marketing & Communications departments while driving brand extension strategies for Adopt Me. I worked with producers to optimize production processes and guided QA teams to improve pre-launch quality control.
If you’re looking for insights into marketing strategy, product development, or brand innovation, or if you’d like to explore collaboration opportunities in gaming, Roblox, or digital content creation, I’d love to connect.
https://usemotion.com/meet/david-statter/VirtuIRL
Twitter @david_statter
Email david@VirtuIRL.com 
Dynamic, innovative senior executive with an established track record across multiple entertainment companies of varying sizes: multi-nationals, mid-sized and start-ups. Pioneer in the entertainment industry's transition to digital business models, driven to identify and vet new technologies, then implement innovative, results-oriented marketing strategies and new business opportunities. Proficiency in digital marketing strategy, social media, audience development, streaming initiatives, CRM, eCommerce, consumer analytics, content & copy development, digital advertising, brand and entrepreneurial partnerships. Proven record leading teams and collaboratively managing up and across organizations. Pragmatic problem-solver capable of efficiently diagnosing and overcoming challenges to achieve results. Language proficiency in English, Portuguese (mother tongues), Spanish and Italian. 
As the Director of Design for Disney+, I lead a team of talented creatives who deliver engaging and innovative design solutions for the global streaming platform. I have over 16 years of experience in the media and design industry, working with some of the world's top brands and streaming services, such as VICE Media, where I was the VP Design for North America.
My passion is to create design-first strategies that combine data, analytics, and user feedback to achieve acquisition and retention goals, while enhancing the consumer experience and brand identity. I have extensive knowledge and skills in ui/ux design, branding, graphic design, digital media, video production, animation, and experiential programming. I am always looking for new challenges and opportunities to expand my horizons and make a positive impact in the creative space. 
