💡 Market Research Leader | Social Intelligence Innovator | Customer-Centric Strategist With over three years of market research management experience at Microsoft, I specialize in transforming unstructured social media data into actionable insights that drive strategic decision-making. My work empowers cross-functional teams to refine product design, enhance customer experiences, and optimize marketing strategies. At Microsoft, I led over $1.2M in stakeholder-funded research projects, pioneering methodologies that delivered insights into the customer journey for cutting-edge AI tools, M365, and other growth product. I’ve also successfully overseen platform enhancements, external agency partnerships, and API beta testing programs that positioned my team as a best-in-class social intelligence powerhouse. I am passionate about innovation in research methodologies, particularly in the fast-evolving digital landscape, and thrive in environments where curiosity and strategy intersect to tackle complex business challenges. My approach is rooted in storytelling—distilling data into compelling narratives that influence high-stakes decisions and deliver measurable impact. 📈 Core Expertise: Market Research, Social Listening, Data Analysis, Voice of Customer, Brand Strategy, CX Insights, Audience Segmentation.