I’m a four-time Chief Marketing Officer with over 20 years of experience leading B2B SaaS and technology marketing organizations through periods of rapid transformation and growth. My passion lies in building high-performance teams, scaling marketing operations, and transforming complex businesses into globally recognized brands. Throughout my career, I’ve partnered with CEOs and executive teams to drive strategy, brand leadership, and measurable revenue growth. I specialize in creating marketing systems that accelerate demand, expand international markets, and strengthen enterprise customer relationships. I believe marketing’s true power lies at the intersection of brand, data, and relationships — where insights drive creativity, and creativity drives growth. Specialties include: • B2B SaaS Growth & GTM Strategy • Global Brand Development & Positioning • Demand Generation & Account-Based Marketing (ABM): • Executive Thought Leadership & PR Strategy • Marketing Team & Vendor Leadership • International Market Expansion • CAC Optimization & ROI Accountability • Event, Partnership & Channel Marketing Skills: • B2B SaaS Marketing Leadership • Global Go-to-Market Strategy • Brand Building & Positioning • Thought Leadership Development • Account-Based Marketing (ABM) • Digital Demand Generation • PR, Media & Analyst Relations • Team Building & Mentorship • Vendor & Agency Management • Partnership & Event Marketing • International Expansion • Revenue Growth & ROI Optimization Publications & Thought Leadership: I am the author of three business books. • A Practical Guide to Account-Based Marketing • A Practical Guide to Digital Marketing • A Practical Guide to Channel Management I have contributed articles to Pharmacy Times, bridging healthcare operations with marketing.