
I oversee content marketing and commercial content at The Globe and Mail, Canada's national media organization. My team of content strategists, data analysts, designers, social-media strategists, editors and writers work on editorial projects, as well as branded, native advertising and advertorial opportunities. I embrace change, I push my colleagues to be innovative, and I strive to improve company culture through cross-organizational initiatives, including my role as co-chair of the company's internal incubator, Lab351. I host a Globe and Mail podcast called Industry Interrupted, which examines how technology is impacting key sectors of the Canadian economy. In 2013, I co-founded The Entrepreneurship Society, a learning and networking group for high-growth business owners. The invite-only roundtable events and private dinners focus on topics of interest to attendees. I'm also an entrepreneur in residence for the Toronto division of global startup accelerator Founder Institute. These initiatives are an extension of my work with entrepreneurial communities across Canada over the past several years: sitting on non-profit boards, delivering speeches, moderating panels, and meeting with key industry contacts. My content marketing work spans multiple platforms (web, mobile web, apps, social media, search) and formats (text, photography, video, podcasts, infographics), with an aim to deliver the best possible storytelling experiences through a mix of data and journalistic intuition. I am charged with driving revenue, engagement, and retention, while preserving editorial integrity. I have many years of experience producing content and managing employees on a variety of subjects, including business; local, national and world news; and arts and entertainment.
theglobeandmail.com
thestar.com
Head of Globe Content Studio
The Globe and Mail
• www.linkedin.com/company/the-globe-and-mail
• Permanent Full-time
Mar 2015 - Present
Toronto, Canada Area
Podcaster, Industry Interrupted
The Globe and Mail
• www.linkedin.com/company/the-globe-and-mail
• Part-time
Sep 2018 - Present
Toronto, Canada Area
Co Chair, Lab351
The Globe and Mail
Mar 2015 - Present
Toronto, Canada Area
Product Manager, Drive and Small Business
The Globe and Mail
• www.linkedin.com/company/the-globe-and-mail
Nov 2013 - Mar 2015
Canada
Report on Small Business Editor
The Globe and Mail
• www.linkedin.com/company/the-globe-and-mail
Dec 2009 - Nov 2013
Canada
Day News Editor globeandmail.com
The Globe and Mail
Feb 2009 - Dec 2009
Co-Founder
The Entrepreneurship Society
Apr 2013 - Aug 2018
Senior Editor National/Foreign
Toronto Star
• www.linkedin.com/company/toronto-star
Nov 2005 - Dec 2006