
I help innovative companies connect with their audience through content that makes people think, feel, and act—so their brands break through the noise and make a lasting impact. As Founder of Underground Group, I work with marketing teams to turn complex ideas into content that connects—stories that spark curiosity, build trust, and drive results. Whether it’s launching a product, shifting positioning, or scaling brand authority, we blend strategy, creativity, and AI to help brands speak with purpose and power. From editorial and video to automated workflows and scalable content engines, we help companies move faster—without sacrificing clarity, meaning, or intent. If your content isn’t doing enough—or your message is getting lost in the noise—let’s talk.
optimizely.com
leafgroup.com
Los Angeles, California, United States
Founding Partner / Chief Executive Officer
underground group
• www.linkedin.com/company/underground-group
Oct 2016 - Present
Greater Los Angeles Area
Advisory Board Member
NewsUp
• www.linkedin.com/company/newsup
Mar 2017 - Present
Greater Los Angeles Area
Mentor
Amplify.LA
• www.linkedin.com/company/amplify-la
Dec 2016 - Present
Greater Los Angeles Area
Board Member
Buseesa Community Development Centre
• www.linkedin.com/company/buseesa-community-development-center
Jan 2017 - Present
Buseesa, Kiballe District, Uganda
SVP & GM, studioD
Demand Media
• www.linkedin.com/company/leafgroup
Jul 2014 - Jul 2016
Greater Los Angeles Area
Chief Operating Officer
NewsCred
• www.linkedin.com/company/newscred
May 2012 - Jul 2014
Greater New York City Area
Vice President Sales, Strategy & Business Development
musicIP
Dec 2007 - Dec 2008
Board of Directors
New Entertainment Data. LTD
Aug 2003 - Dec 2005