SVP | Head of Production | Scaling Creative Systems, AI Integration, and Storytelling at Scale

I’ve spent 15+ years building and scaling creative production across advertising, marketing, and entertainment — from launching internal studios at global companies to producing award-winning campaigns with world-class talent. Today, as SVP of Production, I focus on more than execution. My role is about building systems that unlock creativity, drive margin, and turn ideas into scalable content ecosystems. Some highlights: Studio Builder: Transformed fragmented teams into full-service creative production engines at iHeartMedia, Hayden5, VaynerMedia, and now Movement Strategy. Campaign Leadership: Executive Produced 360° campaigns for brands like Hennessy, Bud Light, Apple Music, Toyota, and Amazon — balancing cinematic storytelling with content efficiency. Operational Strategist: Designed cost-tracking and workflow systems that increased margins, improved transparency, and scaled production outputs. Team Integrator: Led the successful integration of an acquired creative agency into a unified production/design center of excellence. Looking ahead, I’m passionate about the intersection of content, production strategy, and AI — how new tools can empower creative teams to do more with less, and how producers can evolve into true business strategists. My mission is to champion creative storytelling while building the systems, strategies, and teams that make it sustainable, scalable, and profitable.