
Marketing Professional I am a marketing executive leveraging 30 plus years of experience in marketing campaigns and strategy. Digital marketing focused career totals 15+ years of consistently delivering measurable business results using a broad range of skills and experience that cover the entire marketing mix. Talented in creating the vision, identifying opportunities and developing high quality campaigns to support strong revenues and position companies for sustainable global growth. I am an innovative thinker and high-energy leader. Proven expertise in marketing automation programs and database segmentation strategy. Extensive knowledge of email best practices: CAN-SPAM/GDPR laws and requirements, audience segmentation, performance metrics, etc. Build and manage sophisticated nurture programs that deliver amazing experiences to the audience and high quality leads to the business. Conceptualize campaigns targeting the customer funnel and lifecycle to accelerate acquisition, engagement, and upgrade/upsell Demonstrated ability to introduce new concepts and nontraditional services at the highest corporate level using strong data analytics to influence program direction. Industry Experience: Internet/High-Tech, Financial, Telecom, IT software, E-Commerce/Shopping, Insurance, Fleet, Healthcare and Cable, Travel. Specialties Include: ➢ Demand Generation Marketing ➢ Lifecycle Marketing and Customer Funnel ➢ Marketing Automation and Lead Nurture programs ➢ Marketing Strategy and Execution ➢ Customer Relationship Management (CRM) ➢ SEM/SEO/PPC ➢ Brand Marketing ➢ Online and Digital Marketing ➢ Social Media Marketing/Monitoring ➢ Content strategy and syndication ➢ Technical expertise (Marketo, Eloqua, SFDC, Google Analytics, Omniture, WordPress) ➢ Marketing Consultant
spirent.com
quadramed.com
spectrum.com
home.neustar
intuit.com
solera.com
aol.com
San Clemente, California, United States
Senior Marketing Strategist/Consultant
Sinden Marketing LLC
Mar 2014 - Present
San Clemente, CA
Senior Marketing Business Partner
Solera, Inc.
• www.linkedin.com/company/solera
Jun 2022 - Jan 2023
Texas, United States
Marketing Automation Sr. Manager (Contractor)
Intuit
• www.linkedin.com/company/intuit
Mar 2019 - Sep 2020
California, United States
Digital Senior Marketing Manager
Spirent Communications
• www.linkedin.com/company/spirent-communications
Jun 2015 - Jun 2018
Calabasas, CA
Senior Marketing Manager
NeuStar, Inc.
• www.linkedin.com/company/neustar-inc
Apr 2012 - Jan 2014
Sterling, VA
Online Marketing Manager
QuadraMed
• www.linkedin.com/company/quadramed
Nov 2010 - Mar 2012
Reston, VA
Online & Social Media Strategist
Sinden Marketing, LLC
Nov 2009 - Nov 2010
Independent Marketing Strategist
Sinden Marketing, LLC
Jan 2004 - Dec 2005
Leesburg, VA
Independent Marketing Strategist
Nextel
Jan 1999 - Dec 2002
Media Planner
Russ Reid Company
Jan 1990 - Dec 1991