Marketing Professional I am a marketing executive leveraging 30 plus years of experience in marketing campaigns and strategy. Digital marketing focused career totals 15+ years of consistently delivering measurable business results using a broad range of skills and experience that cover the entire marketing mix. Talented in creating the vision, identifying opportunities and developing high quality campaigns to support strong revenues and position companies for sustainable global growth. I am an innovative thinker and high-energy leader. Proven expertise in marketing automation programs and database segmentation strategy. Extensive knowledge of email best practices: CAN-SPAM/GDPR laws and requirements, audience segmentation, performance metrics, etc. Build and manage sophisticated nurture programs that deliver amazing experiences to the audience and high quality leads to the business. Conceptualize campaigns targeting the customer funnel and lifecycle to accelerate acquisition, engagement, and upgrade/upsell Demonstrated ability to introduce new concepts and nontraditional services at the highest corporate level using strong data analytics to influence program direction. Industry Experience: Internet/High-Tech, Financial, Telecom, IT software, E-Commerce/Shopping, Insurance, Fleet, Healthcare and Cable, Travel. Specialties Include: ➢ Demand Generation Marketing ➢ Lifecycle Marketing and Customer Funnel ➢ Marketing Automation and Lead Nurture programs ➢ Marketing Strategy and Execution ➢ Customer Relationship Management (CRM) ➢ SEM/SEO/PPC ➢ Brand Marketing ➢ Online and Digital Marketing ➢ Social Media Marketing/Monitoring ➢ Content strategy and syndication ➢ Technical expertise (Marketo, Eloqua, SFDC, Google Analytics, Omniture, WordPress) ➢ Marketing Consultant