With over 25 years of experience in the entertainment, digital media, and creator industries, I am a forward-thinking and entrepreneurial executive, consultant, and advisor who specializes in digital media strategy, go-to-market (GTM) strategy planning and execution, business development, content partnerships, content monetization, content licensing, IP rights, audience development, digital marketing, and transmedia content development. I have a proven track record of launching many groundbreaking content partnerships and initiatives that have generated significant revenue, viewership, engagement, and audience growth for leading media companies and partners. During my 13+ year tenure at NBCUniversal, I managed Universal Pictures' digital media and broadcast media licensing business, including AVOD monetization, channel management, and audience development across video, social media, and mobile messaging platforms, which generated tens of millions in revenue and 28+ billion impressions annually. Most recently, I served as Jellysmack's VP of Strategic Partnerships and as SuperBam's SVP of Business Development, where I oversaw and negotiated strategic partnerships with enterprise media (film, TV, sports, music, digital publishers, podcasts), public figure, and top creator partners in digital / social video channel management, rights management, and catalog licensing. During my career, I have negotiated and managed successful partnerships and campaigns with leading brands, companies, and organizations worldwide, including: Amazon (Alexa, Audible, Prime Video), American Express (AMEX), Apple, AT&T, Audi, Banijay, Burberry, BuzzFeed, Citroen, Comcast, Condé Nast, Converse, Creative Artists Agency (CAA), Dodge, Electronic Arts (EA), Endemol Shine Group, Fandango, Fiat, Funko, GEICO, General Electric (GE), Google, Gucci, Hartbeat, Honda, Hewlett Packard (HP), Hulu, Jeep, KakaoTalk, LINE, Lionsgate, Major League Baseball (MLB), Marks & Spencer, Mazda, McDonald's, Mercedes-Benz, Meta (Facebook, Instagram, Messenger), Mitsubishi, MGM, Microsoft, National Basketball Association (NBA), NBCUniversal, Nespresso, Nike, Night, Nissan, Orange, Paramount, Pepsi, Pizza Hut, Renault, Rolex, Samsung, Shell, Snap, Sony Pictures Entertainment, Spotify, Stella Artois, Tastemade, T-Mobile, TED Talks, The Volume, TikTok, Toyota, United Talent Agency (UTA), Universal Pictures, Visa, Volkswagen, Vox Media, Walmart, Warner Bros., WeChat, William Morris Endeavor (WME), YMH Studios, and YouTube.