Results-oriented leader with 17+ years of experience in technology sales, advertising strategy, and business development, across high-growth startups and enterprise organizations. Proven expertise in programmatic advertising, go-to-market (GTM) strategy, sales enablement, strategic partnerships, and product management driving measurable growth and long-term value. Passionate about crafting solutions that exceed revenue goals, empower teams, and deliver client success. 🔹 Technology Sales Leadership: Proven track record of scaling sales organizations in high-growth environments, including startups and enterprise-level companies. At UberMedia, onboarded 71 clients and generated $8.9M in revenue from $0 through relationship-driven strategies. 🔹 Programmatic Advertising Expertise: Skilled in DSP/SSP integrations, audience targeting, and campaign optimization to drive client ROI. At Weedmaps, expanded programmatic solutions across key verticals, achieving 110% YoY enterprise sales growth. Led the launch of programmatic video content solutions, contributing to a 22% revenue growth at Whistle Sports. 🔹 Strategic Partnerships: Built high-impact partnerships with industry leaders like Omnicom, Publicis, and WPP, expanding market presence in CPG, QSR, and entertainment. Delivered 4x ROI through analytics-driven solutions and business intelligence strategies. 🔹 Sales Enablement & Operations: Expert in implementing SOPs, CRM tools, and data-driven insights to streamline operations and improve productivity. At Enlighten, optimized sales processes and implemented scalable systems, contributing to a 150% increase in programmatic ad revenue and integrations with key DSP platforms. 🔹 Leadership & Team Building: Adept at assembling and mentoring high-performing teams, fostering collaboration, and driving alignment between sales, marketing, and product teams to achieve business goals. I cultivate a culture of innovation and accountability. Recognized with Horizon Media’s “Rep Your Rep Award” for outstanding client service and exceeding expectations. 🔹 Advertising & Product Strategy: Directed product roadmaps and optimized UX/UI to meet market demands. As Chief Digital Officer at Enlighten, launched a programmatic ad platform, driving $5M in revenue, leading its acquisition by Weedmaps, where I scaled enterprise sales by 110% YoY and ensured close to 100% client retention. 🔹 Industry Leadership: Thrive at the intersection of technology and advertising. Passion for solving complex challenges, driving scalable growth, and delivering client success.