Crain.com | Icebreaker

Crain.com | Icebreaker

Members

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• Ad Ops professional with extensive experience executing campaigns and developing ad product strategies • Solid tactical media operations background including trafficking, ad server administration, product packaging, inventory management, pricing, campaign delivery/optimization and vendor management • Strong problem-solving and prioritization skills and a methodical, detail-oriented work ethic • Process documentation and execution specialist Ad Ops Software Experience: DFP, DFA, DC AdX, Krux, Lotame, Salesforce, Google Analytics, Omniture Ad Operations Tools: Charles, Fiddler, Firebug, Chrome Inspector, IE Developer Tools Software Proficiency: MS Excel, Word, PowerPoint, Adobe Photoshop Fundamental Knowledge of: HTML, XML, VAST, VPAID, CSS, JavaScript, SQL

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Trailhead Ranger, Crisis Counselor at #CrisisTextLine-text SHARE to 741741

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Account Executive | Google Cloud

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Compliance Product Manager - Blockchain Analytics | CIO at Ceres Financial LLC. | Host of Miami Bitcoin Meetup

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Results-oriented leader with 17+ years of experience in technology sales, advertising strategy, and business development, across high-growth startups and enterprise organizations. Proven expertise in programmatic advertising, go-to-market (GTM) strategy, sales enablement, strategic partnerships, and product management driving measurable growth and long-term value. Passionate about crafting solutions that exceed revenue goals, empower teams, and deliver client success. 🔹 Technology Sales Leadership: Proven track record of scaling sales organizations in high-growth environments, including startups and enterprise-level companies. At UberMedia, onboarded 71 clients and generated $8.9M in revenue from $0 through relationship-driven strategies. 🔹 Programmatic Advertising Expertise: Skilled in DSP/SSP integrations, audience targeting, and campaign optimization to drive client ROI. At Weedmaps, expanded programmatic solutions across key verticals, achieving 110% YoY enterprise sales growth. Led the launch of programmatic video content solutions, contributing to a 22% revenue growth at Whistle Sports. 🔹 Strategic Partnerships: Built high-impact partnerships with industry leaders like Omnicom, Publicis, and WPP, expanding market presence in CPG, QSR, and entertainment. Delivered 4x ROI through analytics-driven solutions and business intelligence strategies. 🔹 Sales Enablement & Operations: Expert in implementing SOPs, CRM tools, and data-driven insights to streamline operations and improve productivity. At Enlighten, optimized sales processes and implemented scalable systems, contributing to a 150% increase in programmatic ad revenue and integrations with key DSP platforms. 🔹 Leadership & Team Building: Adept at assembling and mentoring high-performing teams, fostering collaboration, and driving alignment between sales, marketing, and product teams to achieve business goals. I cultivate a culture of innovation and accountability. Recognized with Horizon Media’s “Rep Your Rep Award” for outstanding client service and exceeding expectations. 🔹 Advertising & Product Strategy: Directed product roadmaps and optimized UX/UI to meet market demands. As Chief Digital Officer at Enlighten, launched a programmatic ad platform, driving $5M in revenue, leading its acquisition by Weedmaps, where I scaled enterprise sales by 110% YoY and ensured close to 100% client retention. 🔹 Industry Leadership: Thrive at the intersection of technology and advertising. Passion for solving complex challenges, driving scalable growth, and delivering client success.

Melissa S Chapman

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Melissa Chapman's career focus has been digital operations excellence for media organizations. Developing and growing teams, developing and optimizing processes and best practices, creating environments where team members are empowered, do great work and many describe as "the best job they ever had." Melissa is well known in the media operations community, where she is passionate about bringing parties together for intimate honest conversations and useful interactions, that benefit all involved. She wants to bring more diversity to our industry, help people progress in their careers, and encourage ad tech to mature in an efficient and responsible way. She wants to connect people to the benefit of all involved. Whether a quick conversation to share a tip, connecting someone with an open role with someone who may be a great fit for that role, or bringing people together for a group conversation to save time and learn from each other.

Catherine Lanucha

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Catherine is a versatile and results-driven digital executive with expertise in all facets of digital content, product development, data-driven decisions, audience engagement, revenue optimization and market strategy. As a transformative leader and proactive change agent she considers it a privilege to elevate the standard of excellence and is committed to raising up future leaders in media and marketing. Areas of Expertise Include: • Content Strategy & Development • Full Life Cycle Project Management • B2B & B2C Media Initiatives • Market & Competitive Intelligence • Cross-Functional Team Leadership • Digital Product & Data Strategy • Consumer Insights & Analytics • Budgeting & Financial Forecasting • Revenue Generation & Profitability • Market Segmentation & Optimization • Supervision / Training / Coaching • Strategic Partnerships & Acquisitions • SEO & Social Media Campaigns • User Authentication & Registration • Data Analytics / KPIs / Performance • Vendor Relations Management • Continuous Process Improvements • Digital Subscriptions Strategy • Data-Driven Solutions & Decisions • UX/UI Accountability & Management

Rebecca Kaplan Haase

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SVP Sales, Crain Communications, includes Advertising Age

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Retired manager, editor and writer at some of the most trusted journalism brands in the U.S., including CBS News, Money, Popular Science, Crain's New York Business and Crain's Chicago Business. Co-author of "No Hands: The Rise and Fall of the Schwinn Bicycle Company, an American Institution" (Henry Holt).

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