I help SaaS companies—from Series A to growth stage—fix what's broken in outbound. Most SDR teams aren’t broken because of lazy reps. They’re broken because they were built on shaky foundations: unclear ICPs, misaligned messaging, disconnected tech stacks, and no system to turn activity into real pipeline. Trusted by VPs of Sales, CROs, CMOs, Marketing Leaders, and Founders who need more than just tactics and the latest shiny new AI Tool —they need pipeline clarity and results. That’s where I come in. For 20+ years, I’ve helped GTM leaders (VPs of Sales, CROs, CMOs) build SDR and pipeline engines that actually scale—and drive qualified meetings that convert. I know what it takes to make SDR programs work. And I’ve seen what doesn’t. ✅ Whether you’re launching your first SDR team ✅ Rebuilding pipeline after a market shift ✅ Or trying to fix a “meetings problem” that’s actually a strategy problem I help you identify root causes, redesign outbound workflows, and implement programs that drive real pipeline—fast. What I do: • Fractional support for SDR leadership, ramp, and pipeline acceleration • Outbound audits: what’s working, what’s not, and how to fix it • ICP + persona messaging development that reps actually use • SDR enablement: onboarding, live coaching, call reviews • AI + sales tech strategy that aligns with GTM (not replaces it) I’m not another cold email framework that doesn't work. I’m your partner in fixing pipeline, fast—and building a system that keeps it flowing. Let’s talk if: ✅ Your SDR team isn’t hitting pipeline goals ✅ You’re launching outbound for the first time ✅ Or you’re investing in SDRs, BDRS, Virtual Sales or AI Tools but not seeing ROI 📩 Message me here.