15 years of international experience (of which 5 years abroad) in strategic marketing leadership positions, obtained by roles in marketing, sales, consultation and product marketing at forward thinking tech companies like Google, Twitter, Woodwing, Ultimaker and Stream. Proven track record in establishing and growing / scaling marketing teams in fast pacing technology environments - in particular B2B SaaS at start- and scaleups. Key skills: - International team management, including hiring and coaching (5-30 FTE) - Impactful, data driven marketing strategies focused on ROI and growth - Board representative and C-suite experience - Both Product Led Growth (PLG) & Sales Led Growth / enterprise go-to-market experience - Product Marketing, ICPs, value messaging and positioning & new product introductions (NPI) - ABM campaigning - Extensive experience in online performance marketing tactics (SEO/SEA/Social) - Partner enablement & co-marketing programs - Company branding & brand awareness